Social Media Marketing Specialist Salary in Sarasota, FL

How much does a Social Media Marketing Specialist make in Sarasota, FL?

As of April 01, 2025, the average annual salary for a Social Media Marketing Specialist in Sarasota, FL is $73,482. Salary.com reports that pay typically ranges from $66,544 to $81,278, with most professionals earning between $60,228 and $88,376.

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Salary range for a Social Media Marketing Specialist

$66,544 to $81,278

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Social Media Marketing Specialist

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Job Openings for Social Media Marketing Specialist in Sarasota, FL

What does a Social Media Marketing Specialist do?

Common responsibilities of a Social Media Marketing Specialist

Demonstrate excellent project management, communication, organizational, and problem-solving skills.

September 09, 2022

Manage, track and report on success of social media campaigns (organic and paid) on a monthly/quarterly basis.

October 24, 2022

Understands consumer mindsets, and how to effectively message or position to them, shaping marketing messages to focus on key consumer benefits.

January 08, 2023

Monitor and follow up with social media activity and engagement, and coordinate with Customer Service or other appropriate teams when needed and provide a weekly report.

March 08, 2023

Builds and executes a social media strategy/calendar through competitive research, platform determination, benchmarking, messaging and audience identification.

March 14, 2023

Track and monitor the success of public relations and social media initiatives (ie, impressions, reach, engagement and influence), and provide reports as needed.

April 01, 2023

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Social Media Marketing Specialist Salary By Experience Levels in Sarasota, FL

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Social Media Marketing Specialist Salary By Level of Education in Sarasota, FL

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LEVEL OF EDUCATION

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Average Salary Range for Social Media Marketing Specialist in Sarasota, FL

Average Base Salary

Core compensation

66544

81278

73482

Average Total Cash Compensation

Includes base and annual incentives

68552

84997

76019

What is the average salary for Social Media Marketing Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Marketing Specialist in Sarasota, FL. The base salary for Social Media Marketing Specialist ranges from $66,544 to $81,278 with the average base salary of $73,482. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $68,552 to $84,997 with the average total cash compensation of $76,019.

View Average Salary for Social Media Marketing Specialist as table

	Average Salary	Average Salary Range
Base Salary	$73,482	$66,544 - $81,278
Bonus	$2,537	$2,008 - $3,719
Total Pay	$76,019	$68,552 - $84,997

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Social Media Marketing Specialist Salary Near Sarasota, FL

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Sarasota, FL
CITY, STATE Bradenton, FL	AVERAGE SALARY RANGE $66,250 - $80,919	COMPARE TO Sarasota, FL
CITY, STATE Saint Petersburg, FL	AVERAGE SALARY RANGE $66,334 - $81,022	COMPARE TO Sarasota, FL
CITY, STATE Tampa, FL	AVERAGE SALARY RANGE $66,320 - $81,005	COMPARE TO Sarasota, FL
CITY, STATE Brandon, FL	AVERAGE SALARY RANGE $66,320 - $81,005	COMPARE TO Sarasota, FL
CITY, STATE Clearwater, FL	AVERAGE SALARY RANGE $65,978 - $80,586	COMPARE TO Sarasota, FL
CITY, STATE Cape Coral, FL	AVERAGE SALARY RANGE $65,488 - $79,987	COMPARE TO Sarasota, FL

See salaries for Social Media Marketing Specialist in locations close to Sarasota, FL. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Sarasota, Florida

Sarasota (/ˌsærəˈsoʊtə/) is a city in Sarasota County on the southwestern coast of the U.S. state of Florida. The area is renowned for its cultural and environmental amenities, beaches, resorts, and the Sarasota School of Architecture. The city is at the southern end of the Tampa Bay Area, north of Fort Myers and Punta Gorda. Its official limits include Sarasota Bay and several barrier islands between the bay and the Gulf of Mexico. According to the U.S. Census Bureau, in 2013 Sarasota had a population of 53,326. In 1986 it became designated as a certified local government. Sarasota is a prin...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Marketing And Social Media Specialist	LOCATION Sarasota, FL	MINIMUM SALARY $61,803	MAXIMUM SALARY $78,873
JOB TITLE Social Media Marketing Specialist I	LOCATION Sarasota, FL	MINIMUM SALARY $47,390	MAXIMUM SALARY $61,090
JOB TITLE Social Media Marketing Specialist III	LOCATION Sarasota, FL	MINIMUM SALARY $76,390	MAXIMUM SALARY $96,690
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The Social Media Marketing Specialist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Sarasota, FL that might be a good fit for the type of job and salary you are looking for.

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66544

81278

About Sarasota, Florida Sarasota (/ˌsærəˈsoʊtə/) is a city in Sarasota County on the southwestern coast of the U.S. state of Florida. The area is renowned for its cultural an....More

Sarasota, Florida area prices were up 1.5% from a year ago

Social Media Marketing Specialist Salary in popular cities: Jacksonville, Miami, Tampa

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