Social Media Marketing Specialist Salary in San Diego, CA

How much does a Social Media Marketing Specialist make in San Diego, CA?

As of April 01, 2025, the average annual salary for a Social Media Marketing Specialist in San Diego, CA is $83,635. Salary.com reports that pay typically ranges from $75,739 to $92,508, with most professionals earning between $68,549 and $100,587.

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Salary range for a Social Media Marketing Specialist

$75,739 to $92,508

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Social Media Marketing Specialist

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Job Openings for Social Media Marketing Specialist in San Diego, CA

What does a Social Media Marketing Specialist do?

Common responsibilities of a Social Media Marketing Specialist

Demonstrate excellent project management, communication, organizational, and problem-solving skills.

September 09, 2022

Manage, track and report on success of social media campaigns (organic and paid) on a monthly/quarterly basis.

October 24, 2022

Understands consumer mindsets, and how to effectively message or position to them, shaping marketing messages to focus on key consumer benefits.

January 08, 2023

Monitor and follow up with social media activity and engagement, and coordinate with Customer Service or other appropriate teams when needed and provide a weekly report.

March 08, 2023

Builds and executes a social media strategy/calendar through competitive research, platform determination, benchmarking, messaging and audience identification.

March 14, 2023

Track and monitor the success of public relations and social media initiatives (ie, impressions, reach, engagement and influence), and provide reports as needed.

April 01, 2023

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Social Media Marketing Specialist Salary By Experience Levels in San Diego, CA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Social Media Marketing Specialist Salary By Level of Education in San Diego, CA

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LEVEL OF EDUCATION

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Average Salary Range for Social Media Marketing Specialist in San Diego, CA

Average Base Salary

Core compensation

75739

92508

83635

Average Total Cash Compensation

Includes base and annual incentives

78024

96741

86523

What is the average salary for Social Media Marketing Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Marketing Specialist in San Diego, CA. The base salary for Social Media Marketing Specialist ranges from $75,739 to $92,508 with the average base salary of $83,635. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $78,024 to $96,741 with the average total cash compensation of $86,523.

View Average Salary for Social Media Marketing Specialist as table

	Average Salary	Average Salary Range
Base Salary	$83,635	$75,739 - $92,508
Bonus	$2,888	$2,285 - $4,233
Total Pay	$86,523	$78,024 - $96,741

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Social Media Marketing Specialist Salary Near San Diego, CA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO San Diego, CA
CITY, STATE El Cajon, CA	AVERAGE SALARY RANGE $75,515 - $92,235	COMPARE TO San Diego, CA
CITY, STATE Chula Vista, CA	AVERAGE SALARY RANGE $75,739 - $92,508	COMPARE TO San Diego, CA 0%
CITY, STATE Escondido, CA	AVERAGE SALARY RANGE $75,319 - $91,995	COMPARE TO San Diego, CA
CITY, STATE Oceanside, CA	AVERAGE SALARY RANGE $75,564 - $92,295	COMPARE TO San Diego, CA
CITY, STATE Carlsbad, CA	AVERAGE SALARY RANGE $75,319 - $91,995	COMPARE TO San Diego, CA
CITY, STATE Murrieta, CA	AVERAGE SALARY RANGE $75,200 - $91,850	COMPARE TO San Diego, CA

See salaries for Social Media Marketing Specialist in locations close to San Diego, CA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About San Diego, California

According to SDSU professor emeritus Monte Marshall, San Diego Bay is "the surface expression of a north-south-trending, nested graben". The Rose Canyon and Point Loma fault zones are part of the San Andreas Fault system. About 40 miles (64 km) east of the bay are the Laguna Mountains in the Peninsular Ranges, which are part of the backbone of the American continents. The city lies on approximately 200 deep canyons and hills separating its mesas, creating small pockets of natural open space scattered throughout the city and giving it a hilly geography. Traditionally, San Diegans have built the...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Social Media Marketing Specialist III	LOCATION San Diego, CA	MINIMUM SALARY $86,990	MAXIMUM SALARY $110,090
JOB TITLE Social Media Marketing Specialist IV	LOCATION San Diego, CA	MINIMUM SALARY $114,890	MAXIMUM SALARY $132,190
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The Social Media Marketing Specialist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in San Diego, CA that might be a good fit for the type of job and salary you are looking for.

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75739

92508

About San Diego, California According to SDSU professor emeritus Monte Marshall, San Diego Bay is "the surface expression of a north-south-trending, nested graben". The Rose Cany....More

San Diego, California area prices were up 2.6% from a year ago

Social Media Marketing Specialist Salary in popular cities: Los Angeles, San Jose, San Francisco

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