Social Media Marketing Specialist Salary in Baton Rouge, LA

How much does a Social Media Marketing Specialist make in Baton Rouge, LA?

As of April 01, 2025, the average annual salary for a Social Media Marketing Specialist in Baton Rouge, LA is $73,389. Salary.com reports that pay typically ranges from $66,460 to $81,175, with most professionals earning between $60,152 and $88,264.

Search Social Media Marketing Specialist Jobs in Baton Rouge, LA

How to Become a Marketing Specialist

Develop a Job description

Pay Equity

2024 Compensation Trend

Benefits Consulting

Salary range for a Social Media Marketing Specialist

$66,460 to $81,175

Employers: Find Surveys For This Job

Employers: Price Your Company Jobs

View Average Salary for United States
Adjust Social Media Marketing Specialist Salary:
Select State
Select City in LA
Choose Similar Job
Pick Related Category
View Cost of Living in Baton Rouge, Louisiana

Facing Salary Structure Challenges? Let Our Expert Guide You

The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.

We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Social Media Marketing Specialist

Review the job openings and experience requirements for the Social Media Marketing Specialist job to confirm that it is the job you are seeking.

See user submitted job responsibilities for Social Media Marketing Specialist.

Search Social Media Marketing Specialist Job Openings

Job Openings for Social Media Marketing Specialist in Baton Rouge, LA

What does a Social Media Marketing Specialist do?

Common responsibilities of a Social Media Marketing Specialist

Demonstrate excellent project management, communication, organizational, and problem-solving skills.

September 09, 2022

Manage, track and report on success of social media campaigns (organic and paid) on a monthly/quarterly basis.

October 24, 2022

Understands consumer mindsets, and how to effectively message or position to them, shaping marketing messages to focus on key consumer benefits.

January 08, 2023

Monitor and follow up with social media activity and engagement, and coordinate with Customer Service or other appropriate teams when needed and provide a weekly report.

March 08, 2023

Builds and executes a social media strategy/calendar through competitive research, platform determination, benchmarking, messaging and audience identification.

March 14, 2023

Track and monitor the success of public relations and social media initiatives (ie, impressions, reach, engagement and influence), and provide reports as needed.

April 01, 2023

Submit Other Responsibilities

Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

Detailed skills and competency reports for specific positions
Job and employee pricing reports
Compensation data tools, salary structures, surveys and benchmarks.

Learn about

Social Media Marketing Specialist Salary By Experience Levels in Baton Rouge, LA

How much should you be earning in Social Media Marketing Specialist in Baton Rouge, LA based on your current experience?

Tell us how much experience you have and see an estimate of earnings and view how different experience leavels impact potential pay for Social Media Marketing Specialist in Baton Rouge, LA

RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Social Media Marketing Specialist Salary By Level of Education in Baton Rouge, LA

Do you know how much should you be paid for a Social Media Marketing Specialist position in Baton Rouge, LA based on your education level?

Tell us about your education and see an estimate of earnings for Social Media Marketing Specialist in Baton Rouge, LA and well to know the impact of education on future careers.

LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Social Media Marketing Specialist in Baton Rouge, LA

Average Base Salary

Core compensation

66460

81175

73389

Average Total Cash Compensation

Includes base and annual incentives

68466

84890

75923

What is the average salary for Social Media Marketing Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Marketing Specialist in Baton Rouge, LA. The base salary for Social Media Marketing Specialist ranges from $66,460 to $81,175 with the average base salary of $73,389. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $68,466 to $84,890 with the average total cash compensation of $75,923.

View Average Salary for Social Media Marketing Specialist as table

	Average Salary	Average Salary Range
Base Salary	$73,389	$66,460 - $81,175
Bonus	$2,534	$2,005 - $3,714
Total Pay	$75,923	$68,466 - $84,890

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Social Media Marketing Specialist Salary Near Baton Rouge, LA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Baton Rouge, LA
CITY, STATE La Place, LA	AVERAGE SALARY RANGE $66,124 - $80,765	COMPARE TO Baton Rouge, LA
CITY, STATE Houma, LA	AVERAGE SALARY RANGE $66,131 - $80,774	COMPARE TO Baton Rouge, LA
CITY, STATE New Iberia, LA	AVERAGE SALARY RANGE $62,871 - $76,791	COMPARE TO Baton Rouge, LA
CITY, STATE Lafayette, LA	AVERAGE SALARY RANGE $63,242 - $77,244	COMPARE TO Baton Rouge, LA
CITY, STATE Kenner, LA	AVERAGE SALARY RANGE $66,656 - $81,415	COMPARE TO Baton Rouge, LA
CITY, STATE Metairie, LA	AVERAGE SALARY RANGE $66,691 - $81,457	COMPARE TO Baton Rouge, LA

See salaries for Social Media Marketing Specialist in locations close to Baton Rouge, LA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Baton Rouge, Louisiana

Baton Rouge (/ˌbætən ˈruːʒ/ BAT-ən ROOZH; from French bâton rouge [bɑtɔ̃ ʁuʒ] (listen), meaning 'red stick') is the capital of the U.S. state of Louisiana. Located on the eastern bank of the Mississippi River, it is the parish seat of East Baton Rouge Parish, the most populous parish in Louisiana. It is the 99th most populous city in the United States, and second-largest city in Louisiana after New Orleans. It is also the 16th most populous state capital. As of the U.S. Census Bureau's July 2017 estimate, Baton Rouge had a population of 227,549, down from 229,493 at the 2010 census. Baton Rou...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Social Media Marketing Specialist in Baton Rouge, LA

See Additional Similar Jobs

Loading results...

JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Marketing And Social Media Specialist	LOCATION Baton Rouge, LA	MINIMUM SALARY $61,803	MAXIMUM SALARY $78,873
JOB TITLE Social Media Marketing Specialist I	LOCATION Baton Rouge, LA	MINIMUM SALARY $47,390	MAXIMUM SALARY $60,990
JOB TITLE Social Media Marketing Specialist III	LOCATION Baton Rouge, LA	MINIMUM SALARY $76,390	MAXIMUM SALARY $96,590
JOB TITLE Social Media Marketing Specialist IV	LOCATION Baton Rouge, LA	MINIMUM SALARY $100,790	MAXIMUM SALARY $115,990
JOB TITLE Social Media Marketing Specialist II	LOCATION Baton Rouge, LA	MINIMUM SALARY $56,390	MAXIMUM SALARY $72,590
JOB TITLE Social Media And Digital Marketing Specialist	LOCATION Baton Rouge, LA	MINIMUM SALARY $59,322	MAXIMUM SALARY $76,428

The Social Media Marketing Specialist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Baton Rouge, LA that might be a good fit for the type of job and salary you are looking for.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

66460

81175

About Baton Rouge, Louisiana Baton Rouge (/ˌbætən ˈruːʒ/ BAT-ən ROOZH; from French bâton rouge [bɑtɔ̃ ʁuʒ] (listen), meaning 'red stick') is the capital of the U.S. state of Loui....More

Baton Rouge, Louisiana area prices were up 1.2% from a year ago

Social Media Marketing Specialist Salary in popular cities: New Orleans, Shreveport, Lafayette

Recently searched related titles: Field Marketer, Insurance Marketer, International Marketing Analyst

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

Jobs with a similar salary range to Social Media Marketing Specialist : Affiliate Marketer, Event Marketer, Market Administrator