How much does a Social Media Content Manager make?

As of April 01, 2025, the average annual salary for a Social Media Content Manager in the United States is $153,740. Salary.com reports that pay typically ranges from $137,710 to $171,779, with most professionals earning between $123,116 and $188,203.

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Salary range for a Social Media Content Manager
$137,710 to $171,779
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Social Media Content Manager Salary in Major Cities

This chart shows the salary comparison for Social Media Content Manager between major cities. San Francisco City consistently ranks #1 as of April 01, 2025. Click on the chart to see the detail salary data for Social Media Content Manager in each city.
Click to see the salary for Social Media Content Manager in these major U.S. cities.
City Name Average Salary
San Francisco, CA $192,005
Washington, DC $170,220
Miami, FL $147,713
Chicago, IL $158,874
Boston, MA $171,466
New York, NY $178,169
Dallas, TX $151,818
If you'd like know Social Media Content Manager Salary in other cities, then please select a city in

Average Base Salary

Core compensation

 
 
 
137710
171779
153740

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
152207
195682
172078
What is the average salary for Social Media Content Manager in 2025?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Content Manager in the United States. The base salary for Social Media Content Manager ranges from $137,710 to $171,779 with the average base salary of $153,740. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $152,207 to $195,682 with the average total cash compensation of $172,078.
Average Salary Average Salary Range
Base Salary $153,740 $137,710 - $171,779
Bonus $18,338 $14,497 - $23,904
Total Pay $172,078 $152,207 - $195,682
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.
Salary.com Estimate Salary Tool provides free, accurate and real-time salary for thousands of careers. Please enter the following pay factors for Social Media Content Manager, to get a real-time salary target. If you want to get more detailed salary information, please view Professional Salary Report
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137710
171779

 

What's the difference between Content And Social Media Manager and Social Media Content Manager?
According to our latest salary estimation on April 01, 2025. The average salary of Social Media Content Manager is $153,740, and the average salary of Content And Social Media Manager is $112,171. The average salary of Content And Social Media Manager is lower than Social Media Content Manager. ( 2025-03-25 salary.com )
I am a Social Media Content Manager, which location’s salary is higher, Riverside, CA or Bossier City, LA?
Riverside, CA typically sees higher pay than Bossier City, LA for Social Media Content Manager. a Social Media Content Manager Salary in Riverside, CA is $162,211 as of April 01, 2025; a Social Media Content Manager Salary in Bossier City, LA is $141,041 as of April 01, 2025. ( 2025-03-25 salary.com )
Why does the salary of a Social Media Content Manager vary from city to city?
The cost of living is tied to salaries. If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there. This is why you're always going to make more money in New York City for example, than in a small town. ( 2025-03-25 salary.com )
What are the Pay Factors for Social Media Content Manager?
Salary ranges for a Social Media Content Manager can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience. Click here to view Eight Factors That Can Affect Your Pay ( 2025-03-25 salary.com )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company, but there are several important pay factors that come into play based on your individual history that could impact your value to the company. Salary.com's Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2025-03-25 salary.com )

Jobs with a similar salary range to Social Media Content Manager : Social Media Administrator, Social Media Executive

Last Update: April 01, 2025