Create and manage advertising campaigns on Amazon to promote products, drive traffic, increase conversions and build brand awarenessDevelop and manage bidding strategies that are tailored to the goal(s) of each campaignEfficiently manage ad spend and ensure proper budget pacing to stay within budget and ACOSImplement and optimize strategies for product launchesTrack all campaigns, measure performances and provide detailed analysis and insight.
January 08, 2023
Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements.
August 17, 2022
Understanding of how Paid Search works with other tactics such as SEO, Affiliates, Social, Display, TV as well as website experience.
March 20, 2023
Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates and industry wide e-commerce trends.
April 08, 2023
Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports.
May 02, 2023
Provide proactive and specific feedback to reports by meeting with direct reports regularly (at least twice a month) using our Performance Management tools to ensure reports have the opportunity to improve and develop professionally.
May 12, 2023