Market Researcher Salary in the United States

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How much does a Market Researcher make?

As of April 01, 2025, the average annual salary for a Market Researcher in the United States is $102,961. According to Salary.com, salaries can range from a low of $83,119 to a high of $127,121, with most professionals earning between $92,575 and $115,607.

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Salary range for a Market Researcher
$92,575 to $115,607
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Market Researcher Salary in Major Cities

This chart shows the salary comparison for Market Researcher between major cities. San Francisco City consistently ranks #1 as of April 01, 2025. Click on the chart to see the detail salary data for Market Researcher in each city.

Market Researcher Salary by City

Click to see the salary for Market Researcher in these major U.S. cities.
City Name Average Salary
San Francisco, CA $128,588
Washington, DC $113,998
Miami, FL $98,925
Chicago, IL $106,400
Boston, MA $114,832
New York, NY $119,321
Dallas, TX $101,674
If you'd like know Market Researcher Salary in other cities, then please select a city in

Average Salary Range for Market Researcher

Average Base Salary

Core compensation

 
 
 
92575
115607
102961

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
96744
123828
108618
What is the average salary for Market Researcher in 2025?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Market Researcher in the United States. The base salary for Market Researcher ranges from $92,575 to $115,607 with the average base salary of $102,961. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $96,744 to $123,828 with the average total cash compensation of $108,618.

View Average Salary for Market Researcher as table

Average Salary Average Salary Range
Base Salary $102,961 $92,575 - $115,607
Bonus $5,657 $4,169 - $8,221
Total Pay $108,618 $96,744 - $123,828
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Estimate Salary for Market Researcher online for free

Salary.com Estimate Salary Tool provides free, accurate and real-time salary for thousands of careers. Please enter the following pay factors for Market Researcher, to get a real-time salary target. If you want to get more detailed salary information, please view Professional Salary Report
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Your target salary is ?
92575
115607

 

Comments about Market Researcher

What's the difference between Qualitative Market Researcher and Market Researcher?
According to our latest salary estimation on April 01, 2025. The average salary of Market Researcher is $102,961, and the average salary of Qualitative Market Researcher is $56,497. The average salary of Qualitative Market Researcher is lower than Market Researcher. ( 2025-03-25 salary.com )
I am a Market Researcher, which location’s salary is higher, Riverside, CA or Bossier City, LA?
Riverside, CA typically sees higher pay than Bossier City, LA for Market Researcher. a Market Researcher Salary in Riverside, CA is $108,634 as of April 01, 2025; a Market Researcher Salary in Bossier City, LA is $94,456 as of April 01, 2025. ( 2025-03-25 salary.com )

Market Researcher Frequently Asked Questions

Why does the salary of a Market Researcher vary from city to city?
The cost of living is tied to salaries. If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there. This is why you're always going to make more money in New York City for example, than in a small town. ( 2025-03-25 salary.com )
What are the Pay Factors for Market Researcher?
Salary ranges for a Market Researcher can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience. Click here to view Eight Factors That Can Affect Your Pay ( 2025-03-25 salary.com )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company, but there are several important pay factors that come into play based on your individual history that could impact your value to the company. Salary.com's Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2025-03-25 salary.com )

Recently searched related titles: Product Operations, Market Research Consultant

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

Last Update: April 01, 2025