Financial Planner Salary in San Francisco, CA

How much does a Financial Planner make in San Francisco, CA?

As of April 01, 2025, the average annual salary for a Financial Planner in San Francisco, CA is $174,179. Salary.com reports that pay typically ranges from $162,495 to $188,478, with most professionals earning between $151,857 and $201,496.

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Salary range for a Financial Planner

$162,495 to $188,478

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What is a Financial Planner?

A Financial Planner or personal Financial Planner is a professional who prepares financial plans for people. These financial plans often cover cash flow management, retirement planning, investment planning, financial risk management, insurance planning, tax planning, estate planning and business succession planning (for business owners)....

Source: Wikipedia (as of 09/06/2019). Read more from Wikipedia

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Job Openings for Financial Planner in San Francisco, CA

What does a Financial Planner do?

Common responsibilities of a Financial Planner

Works closely with other Financial Aid Planners and staff all working toward departmental goals.

November 16, 2022

Assist and support monthly, quarterly, and annual financial forecasts related to revenue, operating costs, freight, and other supply chain costs.

December 30, 2022

Demonstrated in-depth knowledge of those portions of both the Old Testament and New Testament of the Bible with scriptural references to money and finances, and ability to apply and integrate this knowledge into all phases of client counsel.

January 31, 2023

Develop and recommend strategies that clients can use to achieve their financial goals and objectives, including specific recommendations in areas such as cash management, insurance coverage, and investment planning.

February 12, 2023

Utilize financial planning software, as well as Excel, PowerPoint, and cash flow analysis programs, in order to provide analysis for clients of their current and future financial picture.

February 22, 2023

Gather, organize and maintain client personal and financial wealth plan profile data.

March 21, 2023

Review planning deliverables with the client and maintain a comprehensive list of financial planning action items for follow up and resolution.

April 23, 2023

Meet one on one with participants to answer any personal questions about the plan or possible other financial matters.

May 21, 2023

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Financial Planner Salary By Experience Levels in San Francisco, CA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Financial Planner Salary By Level of Education in San Francisco, CA

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Financial Planner in San Francisco, CA

Average Base Salary

Core compensation

162495

188478

174179

Average Total Cash Compensation

Includes base and annual incentives

370456

428193

397771

What is the average salary for Financial Planner in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Financial Planner in San Francisco, CA. The base salary for Financial Planner ranges from $162,495 to $188,478 with the average base salary of $174,179. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $370,456 to $428,193 with the average total cash compensation of $397,771.

View Average Salary for Financial Planner as table

	Average Salary	Average Salary Range
Base Salary	$174,179	$162,495 - $188,478
Bonus	$223,592	$207,961 - $239,715
Total Pay	$397,771	$370,456 - $428,193

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Financial Planner Salary Near San Francisco, CA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO San Francisco, CA
CITY, STATE Daly City, CA	AVERAGE SALARY RANGE $162,495 - $188,478	COMPARE TO San Francisco, CA 0%
CITY, STATE Berkeley, CA	AVERAGE SALARY RANGE $158,891 - $184,298	COMPARE TO San Francisco, CA
CITY, STATE Oakland, CA	AVERAGE SALARY RANGE $158,891 - $184,298	COMPARE TO San Francisco, CA
CITY, STATE Vallejo, CA	AVERAGE SALARY RANGE $146,374 - $169,780	COMPARE TO San Francisco, CA
CITY, STATE Hayward, CA	AVERAGE SALARY RANGE $158,631 - $183,996	COMPARE TO San Francisco, CA
CITY, STATE Concord, CA	AVERAGE SALARY RANGE $146,062 - $169,417	COMPARE TO San Francisco, CA

See salaries for Financial Planner in locations close to San Francisco, CA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About San Francisco, California

San Francisco is located on the West Coast of the United States at the north end of the San Francisco Peninsula and includes significant stretches of the Pacific Ocean and San Francisco Bay within its boundaries. Several picturesque islands—Alcatraz, Treasure Island and the adjacent Yerba Buena Island, and small portions of Alameda Island, Red Rock Island, and Angel Island—are part of the city. Also included are the uninhabited Farallon Islands, 27 miles (43 km) offshore in the Pacific Ocean. The mainland within the city limits roughly forms a "seven-by-seven-mile square", a common local collo...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Financial Aid Planner	LOCATION San Francisco, CA	MINIMUM SALARY $54,813	MAXIMUM SALARY $70,870
JOB TITLE Senior Financial Planner	LOCATION San Francisco, CA	MINIMUM SALARY $93,079	MAXIMUM SALARY $114,446
JOB TITLE Student Financial Planner	LOCATION San Francisco, CA	MINIMUM SALARY $75,117	MAXIMUM SALARY $105,929
JOB TITLE Merchandise Financial Planner	LOCATION San Francisco, CA	MINIMUM SALARY $70,332	MAXIMUM SALARY $89,903
JOB TITLE Associate Financial Planner	LOCATION San Francisco, CA	MINIMUM SALARY $82,140	MAXIMUM SALARY $105,517
JOB TITLE Certified Financial Planner	LOCATION San Francisco, CA	MINIMUM SALARY $63,283	MAXIMUM SALARY $79,944

The Financial Planner job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in San Francisco, CA that might be a good fit for the type of job and salary you are looking for.

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162495

188478

About San Francisco, California San Francisco is located on the West Coast of the United States at the north end of the San Francisco Peninsula and includes significant stretches of ....More

San Francisco, California area prices were up 4.5% from a year ago

Financial Planner Salary in popular cities: Los Angeles, San Diego, San Jose

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