Facebook Ads Manager Salary in the United States

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How much does a Facebook Ads Manager make?

As of April 01, 2025, the average annual salary for a Facebook Ads Manager in the United States is $125,672. Salary.com reports that pay typically ranges from $108,812 to $141,454, with most professionals earning between $93,461 and $155,822.

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Salary range for an Facebook Ads Manager
$108,812 to $141,454
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Facebook Ads Manager Salary in Major Cities

This chart shows the salary comparison for Facebook Ads Manager between major cities. San Francisco City consistently ranks #1 as of April 01, 2025. Click on the chart to see the detail salary data for Facebook Ads Manager in each city.

Facebook Ads Manager Salary by City

Click to see the salary for Facebook Ads Manager in these major U.S. cities.
City Name Average Salary
San Francisco, CA $156,952
Washington, DC $139,144
Miami, FL $120,746
Chicago, IL $129,870
Boston, MA $140,162
New York, NY $145,642
Dallas, TX $124,101
If you'd like know Facebook Ads Manager Salary in other cities, then please select a city in

Average Salary Range for Facebook Ads Manager

Average Base Salary

Core compensation

 
 
 
108812
141454
125672

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
118402
160289
140440
What is the average salary for Facebook Ads Manager in 2025?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Facebook Ads Manager in the United States. The base salary for Facebook Ads Manager ranges from $108,812 to $141,454 with the average base salary of $125,672. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $118,402 to $160,289 with the average total cash compensation of $140,440.

View Average Salary for Facebook Ads Manager as table

Average Salary Average Salary Range
Base Salary $125,672 $108,812 - $141,454
Bonus $14,767 $9,590 - $18,835
Total Pay $140,440 $118,402 - $160,289
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Estimate Salary for Facebook Ads Manager online for free

Salary.com Estimate Salary Tool provides free, accurate and real-time salary for thousands of careers. Please enter the following pay factors for Facebook Ads Manager, to get a real-time salary target. If you want to get more detailed salary information, please view Professional Salary Report
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Your target salary is ?
108812
141454

 

Comments about Facebook Ads Manager

What's the difference between Ads Manager and Facebook Ads Manager?
According to our latest salary estimation on April 01, 2025. The average salary of Facebook Ads Manager is $125,672, and the average salary of Ads Manager is $51,158. The average salary of Ads Manager is lower than Facebook Ads Manager. ( 2025-03-25 salary.com )
I am a Facebook Ads Manager, which location’s salary is higher, Riverside, CA or Bossier City, LA?
Riverside, CA typically sees higher pay than Bossier City, LA for Facebook Ads Manager. a Facebook Ads Manager Salary in Riverside, CA is $132,597 as of April 01, 2025; a Facebook Ads Manager Salary in Bossier City, LA is $115,292 as of April 01, 2025. ( 2025-03-25 salary.com )

Facebook Ads Manager Frequently Asked Questions

Why does the salary of a Facebook Ads Manager vary from city to city?
The cost of living is tied to salaries. If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there. This is why you're always going to make more money in New York City for example, than in a small town. ( 2025-03-25 salary.com )
What are the Pay Factors for Facebook Ads Manager?
Salary ranges for a Facebook Ads Manager can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience. Click here to view Eight Factors That Can Affect Your Pay ( 2025-03-25 salary.com )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company, but there are several important pay factors that come into play based on your individual history that could impact your value to the company. Salary.com's Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2025-03-25 salary.com )

Recently searched related titles: Concept Manager, Staff Actuary, Digital Advertising Manager

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

Jobs with a similar salary range to Facebook Ads Manager : Advertising Strategist, Social Media Advertising Manager, Paid Ads Manager

Last Update: April 01, 2025