Provide ongoing insights into our lead management performance (MQL Model), building and analyzing reports, identifying bottlenecks and making recommendations and implementation plans for improvement.
October 21, 2022
Understanding of Digital Marketing fundamentals (channels, tracking, conversion, personalization), SEO and SEM strategies, paid search, and paid advertising.
November 09, 2022
Develop productive partnerships and collaborate with subject matter experts and stakeholders, regional/local marketers, agencies, and internal functional groups, including Legal, Privacy, IT, Sourcing, and Finance.
January 13, 2023
Leads a direct marketing and communications process evaluation that provides best practices for the execution of direct marketing projects and the opportunities for improvement in current practices at Georgetown.
February 28, 2023
Manage all of marketing operations including lead management processes and metrics, lead scoring, nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans and alignment with sales operations.
March 10, 2023
Collaborate with Sales Operations, Demand Generation and Marketing to continuously improve the overall effectiveness and efficiency of marketing programs and marketing technology.
March 17, 2023
Monitor, measure, and analyze the effectiveness of marketing initiatives against team KPIs, surfacing data driven insights to improve performance and drive innovation.
April 06, 2023
Create and implement an annual development plan, in collaboration with the Executive Director and Board, that includes annual and long-term data-driven fundraising goals and a creative strategy to achieve goals.
April 10, 2023
Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates.
May 09, 2023