Digital Media Buyer Salary in San Diego, California

How much does a Digital Media Buyer make in San Diego, CA?

As of April 01, 2025, the average annual salary for a Digital Media Buyer in San Diego, CA is $82,634. Salary.com reports that pay typically ranges from $74,575 to $91,517, with most professionals earning between $67,238 and $99,604.

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Salary range for a Digital Media Buyer

$74,575 to $91,517

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Digital Media Buyer

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Job Openings for Digital Media Buyer in San Diego, CA

What does a Digital Media Buyer do?

Common responsibilities of a Digital Media Buyer

Assists in new vendor vetting process and responsible for new vendor set up.

December 25, 2022

Develop optimization strategies for acquisition focused campaigns including identifying high-value audience segments to re-engage, re-activate and convert to active PCH customers.

February 13, 2023

Create, test and deploy digital marketing campaigns based on internal requests leveraging media buys, marketing funnels, email marketing and other inbound digital strategies.

February 24, 2023

Track changes and optimizations in campaign performance enabling clients to understand how we have made a material impact on their media results through optimizations.

February 24, 2023

Manages paid media strategy by approving appropriate digital channels, authoring and approving digital media briefs, and actively monitoring and optimizing in-market programs to improve effectiveness.

March 22, 2023

Monitoring and optimizing ad campaigns across various ad platforms such as Facebook Ads Manager and Google Ads, as well as coordinating ad buys via third-party vendors.

April 08, 2023

Provide strategic plans with supporting rationale for both ongoing and campaign specific ad buys with budget breakouts per platform and goals with associated KPIs.

April 15, 2023

Demonstrated experience and understanding of syndicated research and analytics platforms to inform decision making.

May 03, 2023

Collaborate with teammembers throughout the work process to foster, facilitate and consistentlydeliver multi-channel programs that are on strategy, on time, and on budget.

May 08, 2023

Understand the logistics of online list building and recruitment strategies as they related to clients in the political or issue advocacy space.

May 10, 2023

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Digital Media Buyer Salary By Experience Levels in San Diego, CA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Digital Media Buyer Salary By Level of Education in San Diego, CA

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LEVEL OF EDUCATION

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Average Salary Range for Digital Media Buyer in San Diego, CA

Average Base Salary

Core compensation

74575

91517

82634

Average Total Cash Compensation

Includes base and annual incentives

76302

95170

85044

What is the average salary for Digital Media Buyer in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Media Buyer in San Diego, CA. The base salary for Digital Media Buyer ranges from $74,575 to $91,517 with the average base salary of $82,634. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $76,302 to $95,170 with the average total cash compensation of $85,044.

View Average Salary for Digital Media Buyer as table

	Average Salary	Average Salary Range
Base Salary	$82,634	$74,575 - $91,517
Bonus	$2,410	$1,727 - $3,654
Total Pay	$85,044	$76,302 - $95,170

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Digital Media Buyer Salary Near San Diego, CA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO San Diego, CA
CITY, STATE El Cajon, CA	AVERAGE SALARY RANGE $74,355 - $91,246	COMPARE TO San Diego, CA
CITY, STATE Chula Vista, CA	AVERAGE SALARY RANGE $74,575 - $91,517	COMPARE TO San Diego, CA 0%
CITY, STATE Escondido, CA	AVERAGE SALARY RANGE $74,162 - $91,009	COMPARE TO San Diego, CA
CITY, STATE Oceanside, CA	AVERAGE SALARY RANGE $74,403 - $91,305	COMPARE TO San Diego, CA
CITY, STATE Carlsbad, CA	AVERAGE SALARY RANGE $74,162 - $91,009	COMPARE TO San Diego, CA
CITY, STATE Murrieta, CA	AVERAGE SALARY RANGE $74,045 - $90,866	COMPARE TO San Diego, CA

See salaries for Digital Media Buyer in locations close to San Diego, CA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About San Diego, California

According to SDSU professor emeritus Monte Marshall, San Diego Bay is "the surface expression of a north-south-trending, nested graben". The Rose Canyon and Point Loma fault zones are part of the San Andreas Fault system. About 40 miles (64 km) east of the bay are the Laguna Mountains in the Peninsular Ranges, which are part of the backbone of the American continents. The city lies on approximately 200 deep canyons and hills separating its mesas, creating small pockets of natural open space scattered throughout the city and giving it a hilly geography. Traditionally, San Diegans have built the...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Assistant Media Buyer	LOCATION San Diego, CA	MINIMUM SALARY $70,413	MAXIMUM SALARY $90,832
JOB TITLE Online Media Buyer	LOCATION San Diego, CA	MINIMUM SALARY $77,310	MAXIMUM SALARY $94,957
JOB TITLE Associate Media Buyer	LOCATION San Diego, CA	MINIMUM SALARY $40,693	MAXIMUM SALARY $48,264
JOB TITLE Social Media Buyer	LOCATION San Diego, CA	MINIMUM SALARY $64,945	MAXIMUM SALARY $79,846
JOB TITLE Senior Media Buyer	LOCATION San Diego, CA	MINIMUM SALARY $88,122	MAXIMUM SALARY $107,731
JOB TITLE Programmatic Media Buyer	LOCATION San Diego, CA	MINIMUM SALARY $66,691	MAXIMUM SALARY $86,990

The Digital Media Buyer job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in San Diego, CA that might be a good fit for the type of job and salary you are looking for.

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