Demand Generation Specialist Salary in Los Angeles, California

How much does a Demand Generation Specialist make in Los Angeles, CA?

As of April 01, 2025, the average annual salary for a Demand Generation Specialist in Los Angeles, CA is $96,036. Salary.com reports that pay typically ranges from $85,837 to $108,285, with most professionals earning between $76,552 and $119,438.

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Salary range for a Demand Generation Specialist

$85,837 to $108,285

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Demand Generation Specialist

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Job Openings for Demand Generation Specialist in Los Angeles, CA

What does a Demand Generation Specialist do?

Common responsibilities of a Demand Generation Specialist

CREATE AND IMPLEMENT A COST-EFFECTIVE DIGITAL MARKETING STRATEGYDetermine the best digital platforms for effective lead generation, and design a sustainable and systematic process for delivering leads to business developmentDevelop and implement a strategy for social media channels to serve as a platform for lead generation.

April 15, 2023

Lead the strategy and execution for all demand generation campaigns across all marketing channels, including but not limited to SEM, paid social, digital advertising, email, and events.

February 22, 2023

Understand how new leads are flowing through the lead lifecycle across various stages and continually recommend new strategies and tactics for optimization.

April 22, 2023

Execute lead acquisition strategy through multi-channel targeted lead generation campaigns, including paid & organic social marketing, digital ads, industry partnerships, and more.

February 08, 2023

Manage budget and vendor relationships for territory inbound content marketing and outbound demand generation campaigns and tactics for specific persona and customer profiles.

March 23, 2023

Develop and scale Account-Based Marketing strategy including, partnering with Sales to identify top accounts and execute on campaigns that focus on highest-value accounts (both customer and prospect driven).

April 25, 2023

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Demand Generation Specialist Salary By Experience Levels in Los Angeles, CA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Demand Generation Specialist Salary By Level of Education in Los Angeles, CA

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LEVEL OF EDUCATION

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Average Salary Range for Demand Generation Specialist in Los Angeles, CA

Average Base Salary

Core compensation

85837

108285

96036

Average Total Cash Compensation

Includes base and annual incentives

88166

115943

99996

What is the average salary for Demand Generation Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Demand Generation Specialist in Los Angeles, CA. The base salary for Demand Generation Specialist ranges from $85,837 to $108,285 with the average base salary of $96,036. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $88,166 to $115,943 with the average total cash compensation of $99,996.

View Average Salary for Demand Generation Specialist as table

	Average Salary	Average Salary Range
Base Salary	$96,036	$85,837 - $108,285
Bonus	$3,960	$2,329 - $7,657
Total Pay	$99,996	$88,166 - $115,943

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Demand Generation Specialist Salary Near Los Angeles, CA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Los Angeles, CA
CITY, STATE Burbank, CA	AVERAGE SALARY RANGE $85,837 - $108,285	COMPARE TO Los Angeles, CA 0%
CITY, STATE Glendale, CA	AVERAGE SALARY RANGE $85,837 - $108,285	COMPARE TO Los Angeles, CA 0%
CITY, STATE Pasadena, CA	AVERAGE SALARY RANGE $85,837 - $108,285	COMPARE TO Los Angeles, CA 0%
CITY, STATE Inglewood, CA	AVERAGE SALARY RANGE $85,837 - $108,285	COMPARE TO Los Angeles, CA 0%
CITY, STATE Downey, CA	AVERAGE SALARY RANGE $85,124 - $107,386	COMPARE TO Los Angeles, CA
CITY, STATE El Monte, CA	AVERAGE SALARY RANGE $85,744 - $108,168	COMPARE TO Los Angeles, CA

See salaries for Demand Generation Specialist in locations close to Los Angeles, CA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Los Angeles, California

Los Angeles (/lɔːs ˈændʒələs/ (listen);[a] Spanish: Los Ángeles), officially the City of Los Angeles and often known by its initials L.A., is the most populous city in California, the second most populous city in the United States, after New York City, and the third most populous city in North America. With an estimated population of four million, Los Angeles is the cultural, financial, and commercial center of Southern California. The city is known for its Mediterranean climate, ethnic diversity, Hollywood and the entertainment industry, and its sprawling metropolis. Los Angeles is the larges...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Demand Generation Manager	LOCATION Los Angeles, CA	MINIMUM SALARY $144,927	MAXIMUM SALARY $187,461
JOB TITLE Demand Generation Director	LOCATION Los Angeles, CA	MINIMUM SALARY $144,054	MAXIMUM SALARY $193,355
JOB TITLE Director of Demand Generation	LOCATION Los Angeles, CA	MINIMUM SALARY $196,501	MAXIMUM SALARY $252,304
JOB TITLE Head Of Demand Generation	LOCATION Los Angeles, CA	MINIMUM SALARY $139,763	MAXIMUM SALARY $168,826
JOB TITLE Demand Generation Associate	LOCATION Los Angeles, CA	MINIMUM SALARY $46,171	MAXIMUM SALARY $60,118
JOB TITLE Demand Generation Representative	LOCATION Los Angeles, CA	MINIMUM SALARY $57,720	MAXIMUM SALARY $73,694

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