How much does a Sports Information Director make?

As of April 01, 2025, the average annual salary for a Sports Information Director in the United States is $57,399. Salary.com reports that pay typically ranges from $48,813 to $67,565, with most professionals earning between $40,997 and $76,821.

Based on HR-reported data: a national average with a geographic differential
Sports Information Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Sports Information Director Salary $40,997 US April 01, 2025
25th Percentile Sports Information Director Salary $48,813 US April 01, 2025
50th Percentile Sports Information Director Salary $57,399 US April 01, 2025
75th Percentile Sports Information Director Salary $67,565 US April 01, 2025
90th Percentile Sports Information Director Salary $76,821 US April 01, 2025
25% $48,813 10% $40,997 90% $76,821 75% $67,565 $57,399 50%(Median) Didn’t find job title? Click
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What is a Sports Information Director ?

A sports information director is a type of public relations worker who provides statistics, team and player notes and other information about a college or university's sports teams to the news media and general public. Abbreviated "SID," sports information directors often have varying titles, such as media relations director, director of athletics communications, and communications director. SIDs are generally responsible for a number of external publicity efforts by an athletics department. This ranges from updating and maintaining the content on the school's athletics website and social med...

Source: Wikipedia (as of 04/17/2019). Read more from Wikipedia

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Job Openings for Sports Information Director

Career Path for this job

  1. Down a level:

    Racing and Sports Shift Supervisor

    3 + years experience
    High School Diploma or Technical Certificate

  2. This Job:

    Sports Information Director

    3 - 5 years experience
    High School Diploma or Technical Certificate

Understand the total compensation opportunity for a Sports Information Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
48813
67565
57399

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
48813
67565
57399
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Sports Information Director in the United States. The base salary for Sports Information Director ranges from $48,813 to $67,565 with the average base salary of $57,399. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $48,813 to $67,565 with the average total cash compensation of $57,399.

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48813
67565

 

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