How much does a Publicist make?

As of April 01, 2025, the average annual salary for a Publicist in the United States is $51,674. Salary.com reports that pay typically ranges from $45,114 to $57,323, with most professionals earning between $39,141 and $62,467.

Based on HR-reported data: a national average with a geographic differential
Publicist Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Publicist Salary $39,141 US April 01, 2025
25th Percentile Publicist Salary $45,114 US April 01, 2025
50th Percentile Publicist Salary $51,674 US April 01, 2025
75th Percentile Publicist Salary $57,323 US April 01, 2025
90th Percentile Publicist Salary $62,467 US April 01, 2025
25% $45,114 10% $39,141 90% $62,467 75% $57,323 $51,674 50%(Median) Didn’t find job title? Click
Change Search Criteria

What is a Publicist ?

A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure - especially a celebrity - or for a work such as a book, film, or album. Publicists are public-relations specialists who have the role to maintain and represent the images of individuals, rather than representing an entire corporation or business. Publicists are also hired by public figures who want to maintain or protect their image. Publicists brand their clients by getting magazine, TV, newspaper, and website coverage. Most top-level publicists work in private practice, handling mu...

Source: Wikipedia (as of 04/17/2019). Read more from Wikipedia

See user submitted job responsibilities for Publicist.

Job Openings for Publicist

Career Path for this job

  1. This Job:

    Publicist

    0 - 2 years experience
    Bachelor's Degree

  2. Up a level:

    Public Relations Specialist II

    2 - 4 years experience
    Bachelor's Degree

Understand the total compensation opportunity for a Publicist, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
45114
57323
51674

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
45114
57323
51674
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Publicist in the United States. The base salary for Publicist ranges from $45,114 to $57,323 with the average base salary of $51,674. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $45,114 to $57,323 with the average total cash compensation of $51,674.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

45114
57323

 

Skills associated with Publicist: Outreach, #develop, Corporate+

Jobs with a similar salary range to Publicist : Pr Intern, Public Relations, Public Relations Intern