How Much Does a Consumer Insights Specialist Make?

Updated April 01, 2025
As of April 01, 2025, the average annual pay of Consumer Insights Specialist in the United States is $141,558. While Salary.com is seeing that Consumer Insights Specialist salary in the US can go up to $176,405 or down to $106,086, but most earn between $122,991 and $159,798. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $122,991 10% $106,086 90% $176,405 75% $159,798 $141,558 50%(Median)
Related Job Titles to Consumer Insights Specialist
Consumer Insights Analyst IV
$136,000
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Consumer Insights Supervisor
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Consumer Insights Director
$188,500
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VP of Consumer Insights
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Similar Job Salaries to Consumer Insights Specialist by Company

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Company average base salary in (usd) range
PTR Global
Consumer Insights Specialist
$111,176/yr
$101,258
$121,093
RANGE: $101,258 - $121,093
Russell Tobin
Consumer Insights Specialist
$101,877/yr
$91,809
$111,945
RANGE: $91,809 - $111,945
Lensa
Consumer Insights Specialist
$88,219/yr
$78,794
$97,644
RANGE: $78,794 - $97,644
Keurig Dr Pepper
Manager, Consumer Insights
$117,890/yr
$106,328
$129,451
RANGE: $106,328 - $129,451
Swisher
Senior Consumer Insights Analyst
$102,043/yr
$92,350
$111,737
RANGE: $92,350 - $111,737
Bonduelle Americas
Manager, Consumer & Shopper Insights
$131,426/yr
$118,537
$144,314
RANGE: $118,537 - $144,314
Product Ventures
Consumer Insights Director
$140,905/yr
$126,621
$155,189
RANGE: $126,621 - $155,189
NBCUniversal
Manager, Content Consumer Insights
$120,225/yr
$108,069
$132,382
RANGE: $108,069 - $132,382
NBCUniversal
Director Consumer Insights
$156,326/yr
$140,897
$171,755
RANGE: $140,897 - $171,755

Open Consumer Insights Specialist Jobs in the United States

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What Does a Consumer Insights Specialist Do?

Effecting business transformation through the marketing department means training up teams to seek out and understand new consumer insights.
Updated December 12, 2021
Identify trends which generate actionable insights and recommendations, laying the foundations for improved understanding of consumer and customer behaviors.
Updated December 11, 2021
Develop a single customer view from all the business insights and tools across the full consumer funnel.
Updated December 04, 2021
To lead on crafting analysis and deriving consumer and customer insights that enable a more informed planning and decision making by working closely with internal matrix stakeholders (E-commerce, Commercial & Operations, Consumer Insights, Marketing, IT & Customer Care Centre).
Updated November 22, 2021
To manage all operational tasks related to extracting data, customer, and consumer-related insights and liaising with internal and external stakeholders to ensure timely and quality delivery.
Updated November 19, 2021

Frequently Asked Questions About a Consumer Insights Specialist Salaries

What is the average of a Consumer Insights Specialist in the United States?

The Consumer Insights Specialist salary range is from $122,991 to $159,798, and the average Consumer Insights Specialist salary is $141,558/year in the United States. The Consumer Insights Specialist's salary will change in different locations.

Which location pays the highest Consumer Insights Specialist salary in the United States?

The Consumer Insights Specialist salary in San Jose, CA is $178,547 which is the highest in the US.

What kinds of reasons will influence the Consumer Insights Specialist's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Consumer Insights Specialist.

What is the growth rate of the Consumer Insights Specialist's salary?

If you are thinking of becoming a Consumer Insights Specialist or planning the next step in your career, find the detailed salary report of a Consumer Insights Specialist.

Recent Salary Report

Below are the most recent Consumer Insights Specialist salary reports. Employer name has been removed to protect anonymity.

$14,023 Monthly
A Consumer Insights Specialist in Alexandria, LA reported making $14,023 per month
Alexandria, LA
1,000 - 3,000 employees
Full-Time
Company - Public
$116,286 Yearly
A Consumer Insights Specialist in Lees Summit, MO reported making $116,286 per year
Lees Summit, MO
200 - 6 employees
Full-Time
Company - Private
$155,706 Yearly
A Consumer Insights Specialist in Birmingham, AL reported making $155,706 per year
Birmingham, AL
100 - 200 employees
Full-Time
Company - Private
$122,991 Yearly
A Consumer Insights Specialist in Hattiesburg, MS reported making $122,991 per year
Hattiesburg, MS
6 - 1,000 employees
Full-Time
Company - Private
$71 Hourly
A Consumer Insights Specialist in Albany, NY reported making $71 per hour
Albany, NY
3,000 - 7,6 employees
Part-Time
Company - Public
$76 Hourly
A Consumer Insights Specialist in Clarksville, TN reported making $76 per hour
Clarksville, TN
7,6 - 15,000 employees
Part-Time
Company - Public