Ad Specialist Salaries in the United States
How Much Does an Ad Specialist Make?
Updated April 01, 2025
As of April 01, 2025,
the average annual pay of Ad Specialist in the United States is $113,551.
While Salary.com is seeing that Ad Specialist salary in the US can go up to $144,147
or down to $77,362, but most earn between $94,609 and $129,566.
Salary ranges can vary widely depending on many important factors,
including education, certifications, additional skills, and your experience levels.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Ad Specialist
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Similar Job Salaries to Ad Specialist by Company
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| Company | average base salary in (usd) | range |
|---|---|---|
|
Arm Candy
Ad Operations Specialist
|
$80,364/yr
|
RANGE: $71,532 - $89,196
|
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HL Agency
Ad Ops Specialist
|
$99,383/yr
|
RANGE: $88,461 - $110,305
|
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H/L Agency
Ad Ops Specialist
|
$89,943/yr
|
RANGE: $80,058 - $99,827
|
|
University of California - Irvine
Specialist Series Pool Ad
|
$98,790/yr
|
RANGE: $88,751 - $108,830
|
|
TEGNA
Digital Ad Ops Specialist
|
$88,128/yr
|
RANGE: $78,443 - $97,813
|
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HDJ & Associates, Inc.
Media Ad Operations Specialist
|
$86,964/yr
|
RANGE: $77,155 - $96,772
|
What Does an Ad Specialist Do?
When you work with an ads specialist, they should be ready to help you with a range of different tasks.
Updated December 20, 2021
Some of the targeting options a Google Ads Specialist will review include location and device targeting for campaigns, along with demographics, in-market, and remarketing audiences.
Updated November 30, 2021
Google Ads Specialists are in charge of managing campaigns and optimizing them to achieve the best possible results.
Updated November 27, 2021
As a Google Ads Specialist, it is useful to have certifications in more than one Google Ads discipline.
Updated November 24, 2021
You can develop your skills as a Google Ads specialist by working with these clients on their Google Ads campaigns.
Updated November 24, 2021
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Explore JobArchitectFrequently Asked Questions About an Ad Specialist Salaries
What is the average of an Ad Specialist in the United States?
The Ad Specialist salary range is from $94,609 to $129,566, and the average Ad Specialist salary is $113,551/year in the United States.
The Ad Specialist's salary will change in different locations.
Which location pays the highest Ad Specialist salary in the United States?
The Ad Specialist salary in San Jose, CA is $143,223
which is the highest in the US.
What kinds of reasons will influence the Ad Specialist's salary?
Besides the location, employees' education degree, related skills, and work experience also will influence the salary.
Try to improve your skills and experience to get a higher salary for the position of Ad Specialist.
What is the growth rate of the Ad Specialist's salary?
If you are thinking of becoming an Ad Specialist or planning the next step in your career, find the detailed salary report of an Ad Specialist.
Recent Salary Report
Below are the most recent Ad Specialist salary reports. Employer name has been removed to protect anonymity.
$61
Hourly
An Ad Specialist in Nampa, ID reported making $61 per hour
Nampa, ID
3,000 - 7,6 employees
Part-Time
Company - Public
$82,769
Yearly
An Ad Specialist in Williston, ND reported making $82,769 per year
Williston, ND
200 - 6 employees
Full-Time
Company - Private
$139,957
Yearly
An Ad Specialist in Cedar Rapids, IA reported making $139,957 per year
Cedar Rapids, IA
6 - 1,000 employees
Full-Time
Company - Private
$102,765
Yearly
An Ad Specialist in Westbrook, ME reported making $102,765 per year
Westbrook, ME
100 - 200 employees
Full-Time
Company - Private
$51
Hourly
An Ad Specialist in Harrisburg, PA reported making $51 per hour
Harrisburg, PA
7,6 - 15,000 employees
Part-Time
Company - Public
$7,007
Monthly
An Ad Specialist in Charleston, SC reported making $7,007 per month
Charleston, SC
1,000 - 3,000 employees
Full-Time
Company - Public
