The salary of a Social Media Communications Specialist I in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average hourly pay of Social Media Communications Specialist I in the United States is $28. While Salary.com is seeing that Social Media Communications Specialist I salary in the US can go up to $33 or down to $20, but most earn between $24 and $31. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Communications Specialist I in the United States.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $31 | $3 | $1 | $0 |
| Average | $28 | $2 | $1 | $0 |
| 25th Percentile | $24 | $2 | $0 | $0 |
As of April 01, 2025, Salary.com is seeing that an entry-level Social Media Communications Specialist I with under 1 year experience makes about $57,437. With less than 2 years of experience, a mid-level Social Media Communications Specialist I makes around $59,103. After 2-4 years, the Social Media Communications Specialist I pay rises to about $60,764. Those senior Social Media Communications Specialist I with 5-8 years of experience earn roughly $60,990, and those Social Media Communications Specialist I having 8 years or more experience is expected to earn about $61,368 on average.
| Levels | Salary |
|---|---|
| Entry Level Social Media Communications Specialist I | $57,437 |
| Intermediate Level Social Media Communications Specialist I | $59,103 |
| Senior Level Social Media Communications Specialist I | $60,764 |
| Specialist Level Social Media Communications Specialist I | $60,990 |
| Expert Level Social Media Communications Specialist I | $61,368 |
| Entry Level | 3% |
| Mid Level | 0% |
| Senior Level | 3% |
| Top Level | 3% |
| Experienced | 4% |
Salaries in the United States can vary significantly from state to state due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Social Media Communications Specialist I is $65,191 in California and in Massachusetts, the average annual salary goes to $64,322. While in New Jersey, a Social Media Communications Specialist I earns $64,062 per year.
What Am I Worth?
Salaries in the United States can vary significantly from city to city due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Social Media Communications Specialist I in San Francisco, CA is $73,814 and in New York, NY, the average annual salary goes to $68,494. While a Social Media Communications Specialist I earns $65,918 per year in Boston, MA.
For those exploring the changing dynamics of Social Media Communications Specialist I salaries, Salary.com offers detailed insights through our Job Trending in CA Labor Market analysis. As of April 01, 2025, our research highlights a notable shift in Social Media Communications Specialist I compensation over the past six years. For instance, the median salary has moved from $59,487 in 2023 to about $59,843 in 2024 (for a comprehensive analysis of Social Media Communications Specialist I salary trends, click here). It's crucial to consider several elements, including geographical location, experience level, industry demand, and economic development, as they play a significant role in influencing salary variations.
Salary.com job board provides millions of Social Media Communications Specialist I information for you to search for. Click on search button below to see Social Media Communications Specialist I job openings or enter a new job title here.
Here are companies hiring for Social Media Communications Specialist I and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $59,103 | 68.6% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $4,521 | 5.3% | ||
| 401K/403B | $2,482 | 2.9% | ||
| Disability | $1,182 | 1.4% | ||
| Healthcare | $8,352 | 9.7% | ||
| Pension | $3,192 | 3.7% | ||
| Time Off | $7,274 | 8.4% | ||
| Total Compensation | $86,107 | 100% | ||
Responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Futures: Futures are derivative financial contracts obligating the buyer to purchase an asset or the seller to sell an asset at a predetermined future date and set price.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
