The salary of a Social Media Analyst I in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Social Media Analyst I in the United States is $59,103. According to Salary.com, salaries can range from a low of $41,330 to a high of $68,766, with most professionals earning between $49,800 and $64,161.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $64,161 | $5,347 | $1,234 | $31 |
| Average | $59,103 | $4,925 | $1,137 | $28 |
| 25th Percentile | $49,800 | $4,150 | $958 | $24 |
An entry-level Social Media Analyst I with less than 1 year of experience earns about $58,409. With 1-2 years of experience, the average salary increases to $59,254. For 2-4 years of experience, the pay typically rises to $60,386. Senior-level professionals with 5-8 years of experience earn around $60,613, and those with over 8 years of experience can expect an average of $60,764.
| Levels | Salary |
|---|---|
| Entry Level Social Media Analyst I | $58,409 |
| Intermediate Level Social Media Analyst I | $59,254 |
| Senior Level Social Media Analyst I | $60,386 |
| Specialist Level Social Media Analyst I | $60,613 |
| Expert Level Social Media Analyst I | $60,764 |
| Entry Level | 1% |
| Mid Level | 0% |
| Senior Level | 2% |
| Top Level | 3% |
| Experienced | 3% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Social Media Analyst I compensation over the past six years. For example, the median salary increased from $59,487 in 2023 to approximately $59,843 in 2024. (For a detailed analysis of Social Media Analyst I salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Social Media Analyst I information for you to search for. Click on search button below to see Social Media Analyst I job openings or enter a new job title here.
Here are companies hiring for Social Media Analyst I and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $59,103 | 68.6% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $4,521 | 5.3% | ||
| 401K/403B | $2,482 | 2.9% | ||
| Disability | $1,182 | 1.4% | ||
| Healthcare | $8,352 | 9.7% | ||
| Pension | $3,192 | 3.7% | ||
| Time Off | $7,274 | 8.4% | ||
| Total Compensation | $86,107 | 100% | ||
The average annual salary of Social Media Analyst I is $59,103. In case you are finding an easy salary calculator, the average hourly pay of Social Media Analyst I is $28; the average weekly pay of Social Media Analyst I is $1,137; the average monthly pay of Social Media Analyst I is $4,925.
A Social Media Analyst I's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Social Media Analyst I earns the most in San Jose, CA, where the annual salary of a Social Media Analyst I is $74,547.
The highest pay for Social Media Analyst I is $68,766.
The lowest pay for Social Media Analyst I is $41,330.
Collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
