As of April 01, 2025, the average annual salary for a Public Relations Specialist I in Sacramento, CA is $64,293. Salary.com reports that pay typically ranges from $56,131 to $71,322, with most professionals earning between $48,700 and $77,722.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $71,322 | $5,943 | $1,372 | $34 |
| Average | $64,293 | $5,358 | $1,236 | $31 |
| 25th Percentile | $56,131 | $4,678 | $1,079 | $27 |
An entry-level Public Relations Specialist I with under 1 year experience makes about $63,684. With less than 2 years of experience, a mid-level Public Relations Specialist I makes around $64,503. After 2-4 years, the Public Relations Specialist I pay rises to about $66,076. Those senior Public Relations Specialist I with 5-8 years of experience earn roughly $66,391, and those Public Relations Specialist I having 8 years or more experience are expected to earn about $66,601 on average.
| Levels | Salary |
|---|---|
| Entry Level Public Relations Specialist I | $63,684 |
| Intermediate Level Public Relations Specialist I | $64,503 |
| Senior Level Public Relations Specialist I | $66,076 |
| Specialist Level Public Relations Specialist I | $66,391 |
| Expert Level Public Relations Specialist I | $66,601 |
| Entry Level | 7% |
| Mid Level | 9% |
| Senior Level | 11% |
| Top Level | 12% |
| Experienced | 12% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Marketing Research: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
Strategic Communication: Strategic communication refers to policy-making and guidance for consistent information activity within an organization and between organizations.
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Research
|
$73,294 |
14%
|
|
Campaign Management
|
$72,008 |
12%
|
|
Corporate Communications
|
$71,365 |
11%
|
|
Marketing Concepts
|
$71,365 |
11%
|
|
Project Management
|
$70,722 |
10%
|
|
Guest Relations
|
$70,722 |
10%
|
