The salary of a Product/Brand Marketing Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Product/Brand Marketing Manager in the United States is $126,468. Salary.com reports that pay typically ranges from $112,797 to $137,129, with most professionals earning between $100,350 and $146,835.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $137,129 | $11,427 | $2,637 | $66 |
| Average | $126,468 | $10,539 | $2,432 | $61 |
| 25th Percentile | $112,797 | $9,400 | $2,169 | $54 |
An entry-level Product/Brand Marketing Manager with less than 1 year of experience earns about $121,367. With 1-2 years of experience, the average salary increases to $121,979. For 2-4 years of experience, the pay typically rises to $123,407. Senior-level professionals with 5-8 years of experience earn around $125,040, and those with over 8 years of experience can expect an average of $126,786.
| Levels | Salary |
|---|---|
| Entry Level Product/Brand Marketing Manager | $121,367 |
| Intermediate Level Product/Brand Marketing Manager | $121,979 |
| Senior Level Product/Brand Marketing Manager | $123,407 |
| Specialist Level Product/Brand Marketing Manager | $125,040 |
| Expert Level Product/Brand Marketing Manager | $126,786 |
| Entry Level | 4% |
| Mid Level | 4% |
| Senior Level | 2% |
| Top Level | 1% |
| Experienced | 0% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Product/Brand Marketing Manager compensation over the past six years. For example, the median salary increased from $116,338 in 2023 to approximately $117,864 in 2024. (For a detailed analysis of Product/Brand Marketing Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Product/Brand Marketing Manager information for you to search for. Click on search button below to see Product/Brand Marketing Manager job openings or enter a new job title here.
Here are companies hiring for Product/Brand Marketing Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $126,468 | 72.4% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $9,675 | 5.5% | ||
| 401K/403B | $5,312 | 3.0% | ||
| Disability | $2,529 | 1.4% | ||
| Healthcare | $8,352 | 4.8% | ||
| Pension | $6,829 | 3.9% | ||
| Time Off | $15,565 | 8.9% | ||
| Total Compensation | $174,731 | 100% | ||
The average annual salary of Product/Brand Marketing Manager is $126,468. In case you are finding an easy salary calculator, the average hourly pay of Product/Brand Marketing Manager is $61; the average weekly pay of Product/Brand Marketing Manager is $2,432; the average monthly pay of Product/Brand Marketing Manager is $10,539.
A Product/Brand Marketing Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Product/Brand Marketing Manager earns the most in San Jose, CA, where the annual salary of a Product/Brand Marketing Manager is $159,514.
The highest pay for Product/Brand Marketing Manager is $146,835.
The lowest pay for Product/Brand Marketing Manager is $100,350.
Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Marketing Communications: Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
New Product Development: In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The product can be tangible (something physical which one can touch) or intangible (like a service, experience, or belief), though sometimes services and other processes are distinguished from "products." NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Cost, time and quality are the main variables that drive customer needs. Aiming at these three variables, innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products. There are many uncertainties and challenges which companies must face throughout the process. The use of best practices and the elimination of barriers to communication are the main concerns for the management of the NPD .[citation needed]
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