As of April 01, 2025, the average annual salary for a Marketing Manager in San Diego, CA is $125,523. Salary.com reports that pay typically ranges from $110,475 to $140,392, with most professionals earning between $96,775 and $153,929.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $140,392 | $11,699 | $2,700 | $67 |
| Average | $125,523 | $10,460 | $2,414 | $60 |
| 25th Percentile | $110,475 | $9,206 | $2,125 | $53 |
An entry-level Marketing Manager with under 1 year experience makes about $119,908. With less than 2 years of experience, a mid-level Marketing Manager makes around $120,582. After 2-4 years, the Marketing Manager pay rises to about $122,154. Those senior Marketing Manager with 5-8 years of experience earn roughly $123,951, and those Marketing Manager having 8 years or more experience are expected to earn about $127,076 on average.
| Levels | Salary |
|---|---|
| Entry Level Marketing Manager | $119,908 |
| Intermediate Level Marketing Manager | $120,582 |
| Senior Level Marketing Manager | $122,154 |
| Specialist Level Marketing Manager | $123,951 |
| Expert Level Marketing Manager | $127,076 |
| Entry Level | 3% |
| Mid Level | 4% |
| Senior Level | 5% |
| Top Level | 7% |
| Experienced | 10% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Marketing Plans: A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how to reach them, at what price point the product or service should be sold.
Salesforce: Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.
| Skill | Salary | Demand |
|---|---|---|
|
Product Management
|
$133,054 |
6%
|
|
Partnering
|
$133,054 |
6%
|
|
Product Marketing
|
$133,054 |
6%
|
|
Innovation
|
$131,799 |
5%
|
|
Insight
|
$130,544 |
4%
|
|
Go To Market
|
$130,544 |
4%
|
