The salary of a Marketing Analyst I in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average hourly pay of Marketing Analyst I in the United States is $26. While Salary.com is seeing that the highest pay for Marketing Analyst I in the US can go up to $31 and the lowest down to $20, but most earn between $23 and $29. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Analyst I in the United States.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $29 | $2 | $1 | $0 |
| Average | $26 | $2 | $0 | $0 |
| 25th Percentile | $23 | $2 | $0 | $0 |
As of April 01, 2025, Salary.com is seeing that an entry-level Marketing Analyst I with under 1 year experience makes about $52,912. With less than 2 years of experience, a mid-level Marketing Analyst I makes around $53,589. After 2-4 years, the Marketing Analyst I pay rises to about $54,983. Those senior Marketing Analyst I with 5-8 years of experience earn roughly $55,262, and those Marketing Analyst I having 8 years or more experience is expected to earn about $55,448 on average.
| Levels | Salary |
|---|---|
| Entry Level Marketing Analyst I | $52,912 |
| Intermediate Level Marketing Analyst I | $53,589 |
| Senior Level Marketing Analyst I | $54,983 |
| Specialist Level Marketing Analyst I | $55,262 |
| Expert Level Marketing Analyst I | $55,448 |
| Entry Level | 1% |
| Mid Level | 0% |
| Senior Level | 3% |
| Top Level | 3% |
| Experienced | 4% |
Salaries in the United States can vary significantly from state to state due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Marketing Analyst I is $58,904 in California and in Massachusetts, the average annual salary goes to $58,118. While in New Jersey, a Marketing Analyst I earns $57,884 per year.
What Am I Worth?
Salaries in the United States can vary significantly from city to city due to a multitude of factors, including cost of living, local economic conditions, and industry presence.
For example, as of April 01, 2025, the average yearly salary of Marketing Analyst I in San Francisco, CA is $66,695 and in New York, NY, the average annual salary goes to $61,889. While a Marketing Analyst I earns $59,560 per year in Boston, MA.
For those exploring the changing dynamics of Marketing Analyst I salaries, Salary.com offers detailed insights through our Job Trending in CA Labor Market analysis. As of April 01, 2025, our research highlights a notable shift in Marketing Analyst I compensation over the past six years. For instance, the median salary has moved from $59,487 in 2023 to about $59,843 in 2024 (for a comprehensive analysis of Marketing Analyst I salary trends, click here). It's crucial to consider several elements, including geographical location, experience level, industry demand, and economic development, as they play a significant role in influencing salary variations.
Salary.com job board provides millions of Marketing Analyst I information for you to search for. Click on search button below to see Marketing Analyst I job openings or enter a new job title here.
Here are companies hiring for Marketing Analyst I and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $53,403 | 67.9% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $4,085 | 5.2% | ||
| 401K/403B | $2,243 | 2.9% | ||
| Disability | $1,068 | 1.4% | ||
| Healthcare | $8,352 | 10.6% | ||
| Pension | $2,884 | 3.7% | ||
| Time Off | $6,573 | 8.4% | ||
| Total Compensation | $78,608 | 100% | ||
Analyzes and interprets marketing data to support an organization's marketing strategy. Collects and monitors various marketing metrics to track the performance of marketing initiatives and summarizes insights to inform management. Utilizes research and analysis to define market segments and assists with developing targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. Maintains knowledge of competitor strategies, industry trends, and consumer preferences to identify marketing opportunities or strategy improvements. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Work is closely managed. Works on projects/matters of limited complexity in a support role. Typically requires 0-2 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Product Management: Product management is an organisational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle. Similarly, product lifecycle management (PLM) integrates people, data, processes and business systems. It provides product information for companies and their extended supply chain enterprise. The role may consist of product development and product marketing, which are different (yet complementary) efforts, with the objective of maximizing sales revenues, market share, and profit margins. Product management also involves elimination decisions. Product elimination begins with the identification of elimination candidates, proceeds with the consideration of remedial actions, continues with a projection of the impact on the business as a whole if a candidate product is eventually eliminated, and concludes with the implementation stage, where management determines the elimination strategy for an item. The product manager is often responsible for analyzing market conditions and defining features or functions of a product and for overseeing the production of the product. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company. To maximize the impact and benefits to an organization, Product management must be an independent function separate on its own.
Marketing Analytics: A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis.
