The salary of a Market Research Analyst II in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Market Research Analyst II in the United States is $72,757. According to Salary.com, salaries can range from a low of $59,315 to a high of $87,893, with most professionals earning between $65,721 and $80,680.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $80,680 | $6,723 | $1,552 | $39 |
| Average | $72,757 | $6,063 | $1,399 | $35 |
| 25th Percentile | $65,721 | $5,477 | $1,264 | $32 |
An entry-level Market Research Analyst II with less than 1 year of experience earns about $70,447. With 1-2 years of experience, the average salary increases to $70,657. For 2-4 years of experience, the pay typically rises to $73,348. Senior-level professionals with 5-8 years of experience earn around $76,659, and those with over 8 years of experience can expect an average of $76,896.
| Levels | Salary |
|---|---|
| Entry Level Market Research Analyst II | $70,447 |
| Intermediate Level Market Research Analyst II | $70,657 |
| Senior Level Market Research Analyst II | $73,348 |
| Specialist Level Market Research Analyst II | $76,659 |
| Expert Level Market Research Analyst II | $76,896 |
| Entry Level | 3% |
| Mid Level | 3% |
| Senior Level | 1% |
| Top Level | 5% |
| Experienced | 6% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Market Research Analyst II compensation over the past six years. For example, the median salary increased from $76,836 in 2023 to approximately $76,208 in 2024. (For a detailed analysis of Market Research Analyst II salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Market Research Analyst II information for you to search for. Click on search button below to see Market Research Analyst II job openings or enter a new job title here.
Here are companies hiring for Market Research Analyst II and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $72,757 | 69.9% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,566 | 5.3% | ||
| 401K/403B | $3,056 | 2.9% | ||
| Disability | $1,455 | 1.4% | ||
| Healthcare | $8,352 | 8.0% | ||
| Pension | $3,929 | 3.8% | ||
| Time Off | $8,955 | 8.6% | ||
| Total Compensation | $104,070 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.2% |
| High School | 1.3% |
| Associates | 1.1% |
| Bachelors | 47.7% |
| Masters | 45.2% |
| Doctorate | 4.5% |
What Am I Worth?
The average annual salary of Market Research Analyst II is $72,757. In case you are finding an easy salary calculator, the average hourly pay of Market Research Analyst II is $35; the average weekly pay of Market Research Analyst II is $1,399; the average monthly pay of Market Research Analyst II is $6,063.
A Market Research Analyst II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Market Research Analyst II earns the most in San Jose, CA, where the annual salary of a Market Research Analyst II is $91,768.
The highest pay for Market Research Analyst II is $87,893.
The lowest pay for Market Research Analyst II is $59,315.
Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Typically requires a bachelor's degree. Typically reports to a manager. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Typically requires 2 to 4 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Clinical Trial: Clinical trials are prospective biomedical or behavioral research studies on human participants designed to answer specific questions about biomedical or behavioral interventions, including new treatments.
Qualitative Research: Collecting and analyzing non-numerical data to understand the behavior and perception of customers and identify opportunities for new product development.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
