The salary of an E-commerce Marketing Specialist II in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for an E-commerce Marketing Specialist II in the United States is $73,370. According to Salary.com, salaries can range from a low of $58,870 to a high of $87,802, with most professionals earning between $65,780 and $80,924.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $80,924 | $6,744 | $1,556 | $39 |
| Average | $73,370 | $6,114 | $1,411 | $35 |
| 25th Percentile | $65,780 | $5,482 | $1,265 | $32 |
An entry-level E-commerce Marketing Specialist II with less than 1 year of experience earns about $70,878. With 1-2 years of experience, the average salary increases to $71,104. For 2-4 years of experience, the pay typically rises to $73,934. Senior-level professionals with 5-8 years of experience earn around $77,091, and those with over 8 years of experience can expect an average of $77,316.
| Levels | Salary |
|---|---|
| Entry Level E-commerce Marketing Specialist II | $70,878 |
| Intermediate Level E-commerce Marketing Specialist II | $71,104 |
| Senior Level E-commerce Marketing Specialist II | $73,934 |
| Specialist Level E-commerce Marketing Specialist II | $77,091 |
| Expert Level E-commerce Marketing Specialist II | $77,316 |
| Entry Level | 3% |
| Mid Level | 3% |
| Senior Level | 1% |
| Top Level | 5% |
| Experienced | 5% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in E-commerce Marketing Specialist II compensation over the past six years. For example, the median salary increased from $67,924 in 2023 to approximately $67,946 in 2024. (For a detailed analysis of E-commerce Marketing Specialist II salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of E-commerce Marketing Specialist II information for you to search for. Click on search button below to see E-commerce Marketing Specialist II job openings or enter a new job title here.
Here are companies hiring for E-commerce Marketing Specialist II and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $73,370 | 70.0% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,613 | 5.4% | ||
| 401K/403B | $3,082 | 2.9% | ||
| Disability | $1,467 | 1.4% | ||
| Healthcare | $8,352 | 8.0% | ||
| Pension | $3,962 | 3.8% | ||
| Time Off | $9,030 | 8.6% | ||
| Total Compensation | $104,876 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.2% |
| High School | 3.8% |
| Associates | 4.0% |
| Bachelors | 57.1% |
| Masters | 34.4% |
| Doctorate | 0.6% |
What Am I Worth?
The average annual salary of E-commerce Marketing Specialist II is $73,370. In case you are finding an easy salary calculator, the average hourly pay of E-commerce Marketing Specialist II is $35; the average weekly pay of E-commerce Marketing Specialist II is $1,411; the average monthly pay of E-commerce Marketing Specialist II is $6,114.
An E-commerce Marketing Specialist II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, an E-commerce Marketing Specialist II earns the most in San Jose, CA, where the annual salary of an E-commerce Marketing Specialist II is $92,542.
The highest pay for E-commerce Marketing Specialist II is $87,802.
The lowest pay for E-commerce Marketing Specialist II is $58,870.
Responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Futures: Futures are derivative financial contracts obligating the buyer to purchase an asset or the seller to sell an asset at a predetermined future date and set price.
Microsoft Office: Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
