The salary of an E-commerce Marketing Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for an E-commerce Marketing Manager in the United States is $113,756. Salary.com reports that pay typically ranges from $101,967 to $128,665, with most professionals earning between $91,234 and $142,239.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $128,665 | $10,722 | $2,474 | $62 |
| Average | $113,756 | $9,480 | $2,188 | $55 |
| 25th Percentile | $101,967 | $8,497 | $1,961 | $49 |
An entry-level E-commerce Marketing Manager with less than 1 year of experience earns about $109,357. With 1-2 years of experience, the average salary increases to $109,885. For 2-4 years of experience, the pay typically rises to $111,117. Senior-level professionals with 5-8 years of experience earn around $112,524, and those with over 8 years of experience can expect an average of $115,314.
| Levels | Salary |
|---|---|
| Entry Level E-commerce Marketing Manager | $109,357 |
| Intermediate Level E-commerce Marketing Manager | $109,885 |
| Senior Level E-commerce Marketing Manager | $111,117 |
| Specialist Level E-commerce Marketing Manager | $112,524 |
| Expert Level E-commerce Marketing Manager | $115,314 |
| Entry Level | 4% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 1% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in E-commerce Marketing Manager compensation over the past six years. For example, the median salary increased from $110,265 in 2023 to approximately $110,303 in 2024. (For a detailed analysis of E-commerce Marketing Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of E-commerce Marketing Manager information for you to search for. Click on search button below to see E-commerce Marketing Manager job openings or enter a new job title here.
Here are companies hiring for E-commerce Marketing Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $113,756 | 72.0% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $8,702 | 5.5% | ||
| 401K/403B | $4,778 | 3.0% | ||
| Disability | $2,275 | 1.4% | ||
| Healthcare | $8,352 | 5.3% | ||
| Pension | $6,143 | 3.9% | ||
| Time Off | $14,001 | 8.9% | ||
| Total Compensation | $158,007 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.6% |
| High School | 3.3% |
| Associates | 3.0% |
| Bachelors | 62.5% |
| Masters | 30.4% |
| Doctorate | 0.3% |
What Am I Worth?
The average annual salary of E-commerce Marketing Manager is $113,756. In case you are finding an easy salary calculator, the average hourly pay of E-commerce Marketing Manager is $55; the average weekly pay of E-commerce Marketing Manager is $2,188; the average monthly pay of E-commerce Marketing Manager is $9,480.
An E-commerce Marketing Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, an E-commerce Marketing Manager earns the most in San Jose, CA, where the annual salary of an E-commerce Marketing Manager is $143,480.
The highest pay for E-commerce Marketing Manager is $142,239.
The lowest pay for E-commerce Marketing Manager is $91,234.
Manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Logistics: In a general business sense, logistics is the management of the flow of things between the point of origin and the point of consumption to meet the requirements of customers or corporations.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
