As of April 01, 2025, the average annual salary for an E-commerce Marketing Director in the United States is $171,703. According to Salary.com, salaries can range from a low of $155,262 to a high of $196,065, with most professionals earning between $163,097 and $184,455.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $184,455 | $15,371 | $3,547 | $89 |
| Average | $171,703 | $14,309 | $3,302 | $83 |
| 25th Percentile | $163,097 | $13,591 | $3,136 | $78 |
An entry-level E-commerce Marketing Director with less than 1 year of experience earns about $166,437. With 1-2 years of experience, the average salary increases to $167,207. For 2-4 years of experience, the pay typically rises to $168,235. Senior-level professionals with 5-8 years of experience earn around $169,776, and those with over 8 years of experience can expect an average of $171,703.
| Levels | Salary |
|---|---|
| Entry Level E-commerce Marketing Director | $166,437 |
| Intermediate Level E-commerce Marketing Director | $167,207 |
| Senior Level E-commerce Marketing Director | $168,235 |
| Specialist Level E-commerce Marketing Director | $169,776 |
| Expert Level E-commerce Marketing Director | $171,703 |
| Entry Level | 3% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 1% |
| Experienced | 0% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in E-commerce Marketing Director compensation over the past six years. For example, the median salary increased from $175,184 in 2023 to approximately $171,105 in 2024. (For a detailed analysis of E-commerce Marketing Director salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of E-commerce Marketing Director information for you to search for. Click on search button below to see E-commerce Marketing Director job openings or enter a new job title here.
Here are companies hiring for E-commerce Marketing Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $171,703 | 73.4% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $12,943 | 5.5% | ||
| 401K/403B | $7,212 | 3.1% | ||
| Disability | $3,434 | 1.5% | ||
| Healthcare | $8,352 | 3.6% | ||
| Pension | $9,272 | 4.0% | ||
| Time Off | $21,133 | 9.0% | ||
| Total Compensation | $234,048 | 100% | ||
The average annual salary of E-commerce Marketing Director is $171,703. In case you are finding an easy salary calculator, the average hourly pay of E-commerce Marketing Director is $83; the average weekly pay of E-commerce Marketing Director is $3,302; the average monthly pay of E-commerce Marketing Director is $14,309.
An E-commerce Marketing Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, an E-commerce Marketing Director earns the most in San Jose, CA, where the annual salary of an E-commerce Marketing Director is $216,569.
The highest pay for E-commerce Marketing Director is $196,065.
The lowest pay for E-commerce Marketing Director is $155,262.
Develops marketing plans and directs the implementation of the e-commerce vision and strategy for achieving corporate sales and conversion goals. Oversees digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
