As of April 01, 2025, the average annual salary for a Digital Marketing Manager in Boston, MA is $128,576. According to Salary.com, salaries can range from a low of $107,248 to a high of $149,436, with most professionals earning between $117,412 and $139,495.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $139,495 | $11,625 | $2,683 | $67 |
| Average | $128,576 | $10,715 | $2,473 | $62 |
| 25th Percentile | $117,412 | $9,784 | $2,258 | $56 |
An entry-level Digital Marketing Manager with under 1 year experience makes about $124,411. With less than 2 years of experience, a mid-level Digital Marketing Manager makes around $124,910. After 2-4 years, the Digital Marketing Manager pay rises to about $126,577. Those senior Digital Marketing Manager with 5-8 years of experience earn roughly $128,576, and those Digital Marketing Manager having 8 years or more experience are expected to earn about $131,347 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Manager | $124,411 |
| Intermediate Level Digital Marketing Manager | $124,910 |
| Senior Level Digital Marketing Manager | $126,577 |
| Specialist Level Digital Marketing Manager | $128,576 |
| Expert Level Digital Marketing Manager | $131,347 |
| Entry Level | 8% |
| Mid Level | 8% |
| Senior Level | 10% |
| Top Level | 12% |
| Experienced | 14% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
| Skill | Salary | Demand |
|---|---|---|
|
Data Processing
|
$137,577 |
7%
|
|
Product Marketing
|
$133,719 |
4%
|
|
Commitment
|
$132,434 |
3%
|
|
Prioritization
|
$132,434 |
3%
|
|
Storytelling
|
$131,148 |
2%
|
|
Leadership
|
$131,148 |
2%
|
