The salary of an Advertising Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for an Advertising Manager in the United States is $108,828. According to Salary.com, salaries can range from a low of $88,100 to a high of $138,958, with most professionals earning between $97,978 and $124,599.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $124,599 | $10,383 | $2,396 | $60 |
| Average | $108,828 | $9,069 | $2,093 | $52 |
| 25th Percentile | $97,978 | $8,165 | $1,884 | $47 |
An entry-level Advertising Manager with less than 1 year of experience earns about $103,970. With 1-2 years of experience, the average salary increases to $104,779. For 2-4 years of experience, the pay typically rises to $105,589. Senior-level professionals with 5-8 years of experience earn around $107,694, and those with over 8 years of experience can expect an average of $110,005.
| Levels | Salary |
|---|---|
| Entry Level Advertising Manager | $103,970 |
| Intermediate Level Advertising Manager | $104,779 |
| Senior Level Advertising Manager | $105,589 |
| Specialist Level Advertising Manager | $107,694 |
| Expert Level Advertising Manager | $110,005 |
| Entry Level | 4% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 1% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Advertising Manager compensation over the past six years. For example, the median salary increased from $114,851 in 2023 to approximately $115,896 in 2024. (For a detailed analysis of Advertising Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Advertising Manager information for you to search for. Click on search button below to see Advertising Manager job openings or enter a new job title here.
Here are companies hiring for Advertising Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $108,828 | 71.8% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $8,325 | 5.5% | ||
| 401K/403B | $4,571 | 3.0% | ||
| Disability | $2,177 | 1.4% | ||
| Healthcare | $8,352 | 5.5% | ||
| Pension | $5,877 | 3.9% | ||
| Time Off | $13,394 | 8.8% | ||
| Total Compensation | $151,524 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 1.5% |
| High School | 8.0% |
| Associates | 6.0% |
| Bachelors | 65.9% |
| Masters | 17.7% |
| Doctorate | 0.8% |
What Am I Worth?
The average annual salary of Advertising Manager is $108,828. In case you are finding an easy salary calculator, the average hourly pay of Advertising Manager is $52; the average weekly pay of Advertising Manager is $2,093; the average monthly pay of Advertising Manager is $9,069.
An Advertising Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, an Advertising Manager earns the most in San Jose, CA, where the annual salary of an Advertising Manager is $137,265.
The highest pay for Advertising Manager is $138,958.
The lowest pay for Advertising Manager is $88,100.
Manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Lead Generation: In marketing, lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
Animation: Animation is a method in which pictures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery (CGI). Computer animation can be very detailed 3D animation, while 2D computer animation can be used for stylistic reasons, low bandwidth or faster real-time renderings. Other common animation methods apply a stop motion technique to two and three-dimensional objects like paper cutouts, puppets or clay figures. Commonly the effect of animation is achieved by a rapid succession of sequential images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon and beta movement, but the exact causes are still uncertain. Analog mechanical animation media that rely on the rapid display of sequential images include the phénakisticope, zoetrope, flip book, praxinoscope and film. Television and video are popular electronic animation media that originally were analog and now operate digitally. For display on the computer, techniques like animated GIF and Flash animation were developed.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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