The salary of a Vice President of Marketing in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Vice President of Marketing in the United States is $233,733. According to Salary.com, salaries can range from a low of $202,841 to a high of $251,481, with most professionals earning between $217,563 and $243,023.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $243,023 | $20,252 | $4,674 | $117 |
| Average | $233,733 | $19,478 | $4,495 | $112 |
| 25th Percentile | $217,563 | $18,130 | $4,184 | $105 |
An entry-level Vice President of Marketing with less than 1 year of experience earns about $223,858. With 1-2 years of experience, the average salary increases to $225,306. For 2-4 years of experience, the pay typically rises to $227,237. Senior-level professionals with 5-8 years of experience earn around $229,650, and those with over 8 years of experience can expect an average of $232,064.
| Levels | Salary |
|---|---|
| Entry Level Vice President of Marketing | $223,858 |
| Intermediate Level Vice President of Marketing | $225,306 |
| Senior Level Vice President of Marketing | $227,237 |
| Specialist Level Vice President of Marketing | $229,650 |
| Expert Level Vice President of Marketing | $232,064 |
| Entry Level | 4% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 2% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Vice President of Marketing compensation over the past six years. For example, the median salary increased from $212,056 in 2023 to approximately $214,383 in 2024. (For a detailed analysis of Vice President of Marketing salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Vice President of Marketing information for you to search for. Click on search button below to see Vice President of Marketing job openings or enter a new job title here.
Here are companies hiring for Vice President of Marketing and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $233,733 | 75.0% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $13,842 | 4.4% | ||
| 401K/403B | $9,817 | 3.1% | ||
| Disability | $4,675 | 1.5% | ||
| Healthcare | $8,352 | 2.7% | ||
| Pension | $12,622 | 4.0% | ||
| Time Off | $28,767 | 9.2% | ||
| Total Compensation | $311,808 | 100% | ||
The salary for a Vice President of Marketing typically ranges from $212,733 to $267,753 annually, with a mid-salary of $238,093. This reflects the competitive compensation for this role, which may also include additional benefits and profit sharing.
The VP of marketing typically reports to the Chief Marketing Officer (CMO), but may also report to the Chief Executive Officer (CEO) or Chief Operating Officer (COO). Given their role, they collaborate closely with the sales team on campaigns, pricing strategies, and digital marketing approaches. The salary range for this position is between $212,733 and $267,753, with a midpoint of $238,093.
The highest paid marketing position is the Chief Marketing Officer, followed closely by the Vice President of Marketing, who earns between $212,733 and $267,753, with a median salary of $238,093. Other high-paying roles include Executive Creative Director and Digital Marketing Director, among others.
The Vice President of Marketing is among the highest-paying roles in the marketing field, with a salary range from $212,733 to $267,753. This position typically commands a mid-salary of $238,093, reflecting its significant responsibilities and impact on a company's marketing strategy.
1. Chief Marketing Officer (CMO) The CMO is the highest position in marketing, responsible for setting the overall marketing strategy and driving business growth. Due to the extensive experience and expertise required, CMOs often earn salaries ranging from $212,733 to $267,753 per year, with a mid-salary of $238,093.
The estimated total pay for a Vice President of Marketing ranges from $212,733 to $267,753 per year, with a mid-salary of $238,093. These figures reflect the salary range based on industry data and represent the midpoint of compensation for this role.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
