As of April 01, 2025, the average annual salary for a Social Media Marketing Manager in the United States is $112,190. Salary.com reports that pay typically ranges from $103,490 to $122,990, with most professionals earning between $95,569 and $132,823.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $122,990 | $10,249 | $2,365 | $59 |
| Average | $112,190 | $9,349 | $2,158 | $54 |
| 25th Percentile | $103,490 | $8,624 | $1,990 | $50 |
An entry-level Social Media Marketing Manager with less than 1 year of experience earns about $108,944. With 1-2 years of experience, the average salary increases to $109,333. For 2-4 years of experience, the pay typically rises to $110,242. Senior-level professionals with 5-8 years of experience earn around $111,281, and those with over 8 years of experience can expect an average of $113,318.
| Levels | Salary |
|---|---|
| Entry Level Social Media Marketing Manager | $108,944 |
| Intermediate Level Social Media Marketing Manager | $109,333 |
| Senior Level Social Media Marketing Manager | $110,242 |
| Specialist Level Social Media Marketing Manager | $111,281 |
| Expert Level Social Media Marketing Manager | $113,318 |
| Entry Level | 3% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 1% |
| Experienced | 1% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Social Media Marketing Manager compensation over the past six years. For example, the median salary increased from $115,247 in 2023 to approximately $115,370 in 2024. (For a detailed analysis of Social Media Marketing Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Social Media Marketing Manager information for you to search for. Click on search button below to see Social Media Marketing Manager job openings or enter a new job title here.
Here are companies hiring for Social Media Marketing Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $112,190 | 71.9% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $8,583 | 5.5% | ||
| 401K/403B | $4,712 | 3.0% | ||
| Disability | $2,244 | 1.4% | ||
| Healthcare | $8,352 | 5.4% | ||
| Pension | $6,058 | 3.9% | ||
| Time Off | $13,808 | 8.9% | ||
| Total Compensation | $155,947 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 5.4% |
| Associates | 2.7% |
| Bachelors | 75.7% |
| Masters | 13.5% |
| Doctorate | 2.7% |
What Am I Worth?
On average, Social Media Managers typically work between 40 to 50 hours per week, with the possibility of additional hours during campaign rollouts or peak engagement periods. Given the always-on nature of social media, they may need to monitor platforms outside of typical business hours. Their salary ranges from $103,590 to $132,190, with a median of $118,790.
The salary for a Social Media Marketing Manager typically ranges from a minimum of $103,590 to a maximum of $132,190, with a median salary around $118,790. This reflects the competitive nature of the role, emphasizing the importance of experience and expertise in the field.
Social Media Marketing Managers earn a salary that typically ranges from $103,590 to $132,190, with a median salary of $118,790. Freelance managers may charge between $15 and $60 per hour, potentially exceeding $80,000 annually if their services deliver strong ROI for clients.
Freelance social media managers can earn varying salaries based on experience and project scope. For those in managerial roles, annual salaries typically range from $103,590 to $132,190, with a mid-salary of $118,790. Hourly rates may also reflect this range, often falling between $50 to $65, depending on expertise and client needs.
To price yourself as a social media manager, consider your experience and the complexity of the services you offer. Based on industry standards, salaries range from $103,590 to $132,190 annually, with a mid-point of $118,790. This translates to monthly rates between approximately $8,600 and $11,016, guiding your pricing strategy effectively.
To hire a Social Media Marketing Manager, you should consider a salary range of approximately $103,590 to $132,190 annually. This translates to a monthly salary of about $8,632 to $11,016. For more experienced professionals, expect to pay closer to the mid-salary of $118,790 annually, or around $9,899 monthly.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
