As of April 01, 2025, the average annual salary for a Social Media Director in the United States is $170,480. According to Salary.com, salaries can range from a low of $144,192 to a high of $204,715, with most professionals earning between $156,720 and $188,400.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $188,400 | $15,700 | $3,623 | $91 |
| Average | $170,480 | $14,207 | $3,278 | $82 |
| 25th Percentile | $156,720 | $13,060 | $3,014 | $75 |
An entry-level Social Media Director with less than 1 year of experience earns about $162,060. With 1-2 years of experience, the average salary increases to $163,292. For 2-4 years of experience, the pay typically rises to $164,935. Senior-level professionals with 5-8 years of experience earn around $167,399, and those with over 8 years of experience can expect an average of $170,480.
| Levels | Salary |
|---|---|
| Entry Level Social Media Director | $162,060 |
| Intermediate Level Social Media Director | $163,292 |
| Senior Level Social Media Director | $164,935 |
| Specialist Level Social Media Director | $167,399 |
| Expert Level Social Media Director | $170,480 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 2% |
| Experienced | 0% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
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Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Social Media Director compensation over the past six years. For example, the median salary increased from $179,665 in 2023 to approximately $177,654 in 2024. (For a detailed analysis of Social Media Director salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Social Media Director information for you to search for. Click on search button below to see Social Media Director job openings or enter a new job title here.
Here are companies hiring for Social Media Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $170,480 | 73.3% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $12,925 | 5.6% | ||
| 401K/403B | $7,160 | 3.1% | ||
| Disability | $3,410 | 1.5% | ||
| Healthcare | $8,352 | 3.6% | ||
| Pension | $9,206 | 4.0% | ||
| Time Off | $20,982 | 9.0% | ||
| Total Compensation | $232,515 | 100% | ||
The salary for a Social Media Director ranges from a minimum of $167,130 to a maximum of $205,590, with a median salary of $187,190. This reflects the higher level of responsibility and expertise compared to a Social Media Manager, whose average salary is significantly lower.
The salary for a full-time Social Media Director typically ranges from $167,130 to $205,590 annually, with a midpoint of $187,190. Costs for social media management can vary widely based on business size and service scope, but expect to invest significantly for experienced professionals.
The highest paying position in social work is the Social Media Director, with a salary range from $167,130 to $205,590. This role involves managing an organization's online presence and strategy, making it crucial in today's digital landscape. Other high-paying roles include Director of Corporate Social Responsibility and Professor of Social Work.
The highest-paying roles in social media, such as a Social Media Director, can earn between $167,130 and $205,590 annually, with a median salary of $187,190. Platforms like Pinterest, YouTube, Instagram, TikTok, and Facebook are known for offering lucrative opportunities for content creators, particularly in lifestyle and fashion sectors.
The highest paying job in social media is the Social Media Director, with a salary range of $167,130 to $205,590. This role typically commands a mid-salary of $187,190, reflecting the significant responsibilities and expertise required to lead social media strategies effectively. Other roles like Content Designer and Marketing Manager offer lower salary ranges.
YouTube is projected to be the highest-paying social media platform in 2025, with 28.6% of respondents indicating this. TikTok follows closely at 18.3%, while Facebook, Instagram, and X/Twitter account for 16.5%, 11.8%, and 6.3%, respectively. As a Social Media Director, salaries range from $167,130 to $205,590, reflecting the lucrative nature of these platforms.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
