As of April 01, 2025, the average annual salary for a SEM/SEO Strategist in the United States is $70,690. Salary.com reports that pay typically ranges from $62,890 to $77,990, with most professionals earning between $55,789 and $84,636.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $77,990 | $6,499 | $1,500 | $37 |
| Average | $70,690 | $5,891 | $1,359 | $34 |
| 25th Percentile | $62,890 | $5,241 | $1,209 | $30 |
An entry-level SEM/SEO Strategist with less than 1 year of experience earns about $67,197. With 1-2 years of experience, the average salary increases to $67,780. For 2-4 years of experience, the pay typically rises to $68,944. Senior-level professionals with 5-8 years of experience earn around $71,997, and those with over 8 years of experience can expect an average of $74,503.
| Levels | Salary |
|---|---|
| Entry Level SEM/SEO Strategist | $67,197 |
| Intermediate Level SEM/SEO Strategist | $67,780 |
| Senior Level SEM/SEO Strategist | $68,944 |
| Specialist Level SEM/SEO Strategist | $71,997 |
| Expert Level SEM/SEO Strategist | $74,503 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 2% |
| Top Level | 2% |
| Experienced | 5% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in SEM/SEO Strategist compensation over the past six years. For example, the median salary increased from $71,384 in 2023 to approximately $71,873 in 2024. (For a detailed analysis of SEM/SEO Strategist salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of SEM/SEO Strategist information for you to search for. Click on search button below to see SEM/SEO Strategist job openings or enter a new job title here.
Here are companies hiring for SEM/SEO Strategist and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $70,690 | 69.7% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $5,408 | 5.3% | ||
| 401K/403B | $2,969 | 2.9% | ||
| Disability | $1,414 | 1.4% | ||
| Healthcare | $8,352 | 8.2% | ||
| Pension | $3,817 | 3.8% | ||
| Time Off | $8,700 | 8.6% | ||
| Total Compensation | $101,350 | 100% | ||
The estimated total pay for a Junior SEO Specialist in the US ranges from $66,090 to $86,390 per year, with a mid-salary of $75,790. These figures reflect the salary range based on industry data and provide a comprehensive view of potential earnings in this role.
SEO vs SEM: How Much They Cost In the long term, SEO is often regarded as more cost-effective, as it builds credibility without click-related expenses. However, continuous investment in content creation and website optimization is also required. For SEM/SEO strategists, salaries range from $66,090 to $86,390, reflecting the expertise needed in both areas.
The salary for an SEM/SEO Strategist typically ranges from $66,090 to $86,390 annually, with a median salary of around $75,790. This reflects the growing demand for SEO expertise in various industries, highlighting the potential for competitive compensation in this field.
Yes, SEO is a profitable career with strong income potential. Salaries for SEM/SEO Strategists range from $66,090 to $86,390, with a median of $75,790. As digital markets continue to grow, the demand for skilled professionals in this field is expected to rise, making it a promising career choice.
As of now, the salary for an SEO Strategist in the United States ranges from $66,090 to $86,390 annually, with a median salary of approximately $75,790. This reflects the varying levels of experience and expertise in the field.
SEO remains in high demand, driven by Google's 99,000 search queries per second and 5 billion daily searches. As businesses strive to optimize their content for this vast audience, the role of SEM/SEO Strategists is crucial, with salaries ranging from $66,090 to $86,390, reflecting the importance of effective search strategies in today's digital landscape.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
