The salary of a Market Research/Intelligence /Insights - Specialist in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Market Research/Intelligence /Insights - Specialist in the United States is $133,490. Salary.com reports that pay typically ranges from $121,390 to $144,390, with most professionals earning between $110,374 and $154,314.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $144,390 | $12,033 | $2,777 | $69 |
| Average | $133,490 | $11,124 | $2,567 | $64 |
| 25th Percentile | $121,390 | $10,116 | $2,334 | $58 |
An entry-level Market Research/Intelligence /Insights - Specialist with less than 1 year of experience earns about $127,169. With 1-2 years of experience, the average salary increases to $128,072. For 2-4 years of experience, the pay typically rises to $128,975. Senior-level professionals with 5-8 years of experience earn around $132,226, and those with over 8 years of experience can expect an average of $137,883.
| Levels | Salary |
|---|---|
| Entry Level Market Research/Intelligence /Insights - Specialist | $127,169 |
| Intermediate Level Market Research/Intelligence /Insights - Specialist | $128,072 |
| Senior Level Market Research/Intelligence /Insights - Specialist | $128,975 |
| Specialist Level Market Research/Intelligence /Insights - Specialist | $132,226 |
| Expert Level Market Research/Intelligence /Insights - Specialist | $137,883 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 1% |
| Experienced | 3% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Market Research/Intelligence /Insights - Specialist compensation over the past six years. For example, the median salary increased from $120,086 in 2023 to approximately $116,635 in 2024. (For a detailed analysis of Market Research/Intelligence /Insights - Specialist salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Market Research/Intelligence /Insights - Specialist information for you to search for. Click on search button below to see Market Research/Intelligence /Insights - Specialist job openings or enter a new job title here.
Here are companies hiring for Market Research/Intelligence /Insights - Specialist and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $133,490 | 72.6% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $10,212 | 5.6% | ||
| 401K/403B | $5,607 | 3.0% | ||
| Disability | $2,670 | 1.5% | ||
| Healthcare | $8,352 | 4.5% | ||
| Pension | $7,208 | 3.9% | ||
| Time Off | $16,430 | 8.9% | ||
| Total Compensation | $183,969 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.3% |
| High School | 0.7% |
| Associates | 1.0% |
| Bachelors | 28.6% |
| Masters | 61.7% |
| Doctorate | 7.6% |
What Am I Worth?
Market researchers, particularly specialists in Market Research/Intelligence/Insights, can expect competitive salaries. The minimum salary is $121,190, with a mid-range salary of $134,690, and the maximum reaching $149,190. This indicates that professionals in this field are well-compensated compared to the broader market research analyst role.
Research specialists in the US earn between $121,190 and $149,190, with a median salary of $134,690. This reflects a significant increase compared to earlier data, where the 50th percentile salary was around $89,418. The current figures highlight the growing demand and value of expertise in market research and insights.
An insights specialist analyzes customer behavior patterns on websites, extracting valuable insights to guide organizational strategies. This role is crucial for understanding market trends and enhancing user experience. Salaries for insights specialists range from $121,190 to $149,190, with a median salary of $134,690, reflecting the demand for skilled professionals in this field.
NIH research specialists typically earn between $121,190 and $149,190 annually, with a median salary of around $134,690. This range reflects the competitive nature of the market research and intelligence field, highlighting the value of specialized skills and expertise in this area.
The estimated total pay for a Market Research/Intelligence/Insights Specialist ranges from $121,190 to $149,190 per year, with a median salary of approximately $134,690. This figure reflects the midpoint of the salary range based on collected data, providing a clear overview of potential earnings in this field.
The highest salary for a Market Research/Intelligence/Insights Specialist is $149,190. Other high-paying roles in this field include Lead Market Research Analyst, earning around $134,690, and Senior Market Research Analyst, with a salary of approximately $121,190.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
