As of April 01, 2025, the average annual salary for a Digital Marketing Specialist I in the United States is $60,076. Salary.com reports that pay typically ranges from $54,037 to $65,444, with most professionals earning between $48,539 and $70,331.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $65,444 | $5,454 | $1,259 | $31 |
| Average | $60,076 | $5,006 | $1,155 | $29 |
| 25th Percentile | $54,037 | $4,503 | $1,039 | $26 |
An entry-level Digital Marketing Specialist I with less than 1 year of experience earns about $59,615. With 1-2 years of experience, the average salary increases to $60,226. For 2-4 years of experience, the pay typically rises to $61,428. Senior-level professionals with 5-8 years of experience earn around $61,668, and those with over 8 years of experience can expect an average of $61,829.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Specialist I | $59,615 |
| Intermediate Level Digital Marketing Specialist I | $60,226 |
| Senior Level Digital Marketing Specialist I | $61,428 |
| Specialist Level Digital Marketing Specialist I | $61,668 |
| Expert Level Digital Marketing Specialist I | $61,829 |
| Entry Level | 1% |
| Mid Level | 0% |
| Senior Level | 2% |
| Top Level | 3% |
| Experienced | 3% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Digital Marketing Specialist I compensation over the past six years. For example, the median salary increased from $59,777 in 2023 to approximately $60,134 in 2024. (For a detailed analysis of Digital Marketing Specialist I salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Digital Marketing Specialist I information for you to search for. Click on search button below to see Digital Marketing Specialist I job openings or enter a new job title here.
Here are companies hiring for Digital Marketing Specialist I and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $60,076 | 68.7% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $4,596 | 5.3% | ||
| 401K/403B | $2,523 | 2.9% | ||
| Disability | $1,202 | 1.4% | ||
| Healthcare | $8,352 | 9.6% | ||
| Pension | $3,244 | 3.7% | ||
| Time Off | $7,394 | 8.5% | ||
| Total Compensation | $87,387 | 100% | ||
The best field in digital marketing varies by interest, but roles like SEO Specialist, Social Media Specialist, and Content Strategist are highly sought after. These positions typically offer salaries ranging from $58,231 to $71,479, with a mid-salary of $64,458, reflecting the demand for skilled professionals in these areas.
Digital marketing focuses on engaging customers through online platforms to boost sales and brand awareness. Although it is not strictly an IT job, technology plays a vital role. Digital Marketing Specialists earn between $58,231 and $71,479, with a median salary of $64,458, reflecting the importance of tech skills in this field.
Digital marketing can be a demanding field, often requiring professionals to meet tight deadlines and adapt to rapidly changing trends. However, many find it rewarding due to the creative aspects and the potential for career growth. Salaries for Digital Marketing Specialists range from $58,231 to $71,479, reflecting the value of their skills in a competitive market.
Digital marketing can offer competitive salaries in the USA. For a Digital Marketing Specialist, the salary ranges from a minimum of $58,231 to a maximum of $71,479, with a mid-salary of $64,458. These figures indicate that a career in digital marketing can be financially rewarding, depending on experience and location.
A degree is not strictly necessary for a career in digital marketing, but it can be beneficial. Many employers value experience and skills over formal education. Digital marketing specialists can expect salaries ranging from $58,231 to $71,479, with a median salary of $64,458. Building a strong portfolio and gaining relevant certifications can enhance job prospects.
Getting a job in digital marketing can be competitive, but with the right skills and experience, opportunities are available. Salaries for Digital Marketing Specialists range from $58,231 to $71,479, with a median salary of $64,458. Building a strong portfolio and networking can enhance your chances of landing a position in this dynamic field.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
