The salary of a Brand Marketing/Research Analyst I in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of April 01, 2025, the average annual salary for a Brand Marketing/Research Analyst I in the United States is $62,200. According to Salary.com, salaries can range from a low of $48,827 to a high of $75,955, with most professionals earning between $55,200 and $69,400.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $69,400 | $5,783 | $1,335 | $33 |
| Average | $62,200 | $5,183 | $1,196 | $30 |
| 25th Percentile | $55,200 | $4,600 | $1,062 | $27 |
An entry-level Brand Marketing/Research Analyst I with less than 1 year of experience earns about $61,678. With 1-2 years of experience, the average salary increases to $62,200. For 2-4 years of experience, the pay typically rises to $63,490. Senior-level professionals with 5-8 years of experience earn around $64,349, and those with over 8 years of experience can expect an average of $64,564.
| Levels | Salary |
|---|---|
| Entry Level Brand Marketing/Research Analyst I | $61,678 |
| Intermediate Level Brand Marketing/Research Analyst I | $62,200 |
| Senior Level Brand Marketing/Research Analyst I | $63,490 |
| Specialist Level Brand Marketing/Research Analyst I | $64,349 |
| Expert Level Brand Marketing/Research Analyst I | $64,564 |
| Entry Level | 1% |
| Mid Level | 0% |
| Senior Level | 2% |
| Top Level | 3% |
| Experienced | 4% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Brand Marketing/Research Analyst I compensation over the past six years. For example, the median salary increased from $61,506 in 2023 to approximately $61,440 in 2024. (For a detailed analysis of Brand Marketing/Research Analyst I salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Brand Marketing/Research Analyst I information for you to search for. Click on search button below to see Brand Marketing/Research Analyst I job openings or enter a new job title here.
Here are companies hiring for Brand Marketing/Research Analyst I and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $62,200 | 69.0% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $4,758 | 5.3% | ||
| 401K/403B | $2,612 | 2.9% | ||
| Disability | $1,244 | 1.4% | ||
| Healthcare | $8,352 | 9.3% | ||
| Pension | $3,359 | 3.7% | ||
| Time Off | $7,655 | 8.5% | ||
| Total Compensation | $90,181 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| High School | 2.2% |
| Associates | 2.4% |
| Bachelors | 62.1% |
| Masters | 32.3% |
| Doctorate | 1.1% |
What Am I Worth?
The role of a Brand Marketing/Research Analyst demands a blend of analytical skills and creative thinking, making it both challenging and dynamic. With salaries ranging from $64,000 to $80,400, the position reflects its importance in driving strategic decisions and understanding market trends, highlighting its complexity and value in the industry.
Marketing Analysts generally receive competitive salaries that increase with experience. Based on current data, entry-level positions start around $64,000, with mid-level roles averaging $71,700, and experienced analysts earning up to $80,400 annually. This reflects a strong earning potential in the field, along with additional benefits.
Market research analysts typically need a bachelor's degree in market research or a related field such as business, communications, or social sciences. Important coursework includes statistics, research methods, and marketing. The salary for this role ranges from $64,000 to $80,400, with a median salary of $71,700.
An entry-level market research analyst primarily focuses on gathering and analyzing market data. They develop methods for data collection, which may include online surveys, telephone interviews, or in-person studies. The salary for this role typically ranges from $64,000 to $80,400, with a midpoint of $71,700, reflecting the importance of their insights in shaping marketing strategies.
A Brand Marketing/Research Analyst in the USA typically earns between $64,000 and $80,400 annually. The average salary is around $71,700, translating to approximately $5,975 per month. This range reflects the varying levels of experience and expertise within the field.
A Marketing Analyst in the US typically earns between $64,000 and $80,400 annually. The average salary is around $71,700, reflecting the midpoint of this range. These figures provide a clear overview of the expected compensation for this role in the current job market.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
