Power & Fuel Marketing Director jobs in Georgia

Headquartered in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Marketing Director is a critical leadership role with P&L responsibility for one of its flagship businesses. This marketer will have leadership of the marketing function including marketing strategies, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omni-channel. Tenure in CPG brand marketing, with P&L management, is REQUIRED.

Job Details:

• Assist in building global brand strategy for flagship business
• Take strong leadership role in development of annual brand plans, building out short-term strategy & annual KPIs and measuring results delivery
• Assist in building long-range strategic plan
• Assist in driving P&L statement through strong financial management, improved profitability targets, cost cutting, and complexity reduction
• Partner with consumer insights to determine research needed to support business strategies and deliver winning propositions to market
• Lead organization in setting price, promotional strategy, and trade strategy
• Grow brands in eCommerce channel including launching innovation for channel, achieving first page position, and setting media strategy in partnership with media leader or customer expert
• Develop omni-channel strategic plan identifying where to play and how to win
• Leverage analytics to identify business growth opportunities and translate into revenue or market share improvement