Job Summary:
The Marketing Director will be in charge of leading our company's marketing efforts. As a successful hire, you will be responsible for guiding our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share. Finally, you will be in charge of organizing company conferences, trade shows, and major events.
Essential Functions:
- Overseeing marketing department.
- Evaluating and developing our marketing strategy and marketing plan.
- Planning, directing, and coordinating marketing efforts.
- Communicating the marketing plan.
- Researching demand for our products and services.
- Competitor research.
- Develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Identifying potential customers.
- Develop promotions for the programs that are in conjunction with management and leadership goals.
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
- Compiling lists describing our offerings.
- Developing and managing advertising campaigns.
- Assist with the fundraising and event planning
- Building brand awareness and positioning.
- Coordinating marketing projects from start to finish.
- Organizing company conferences, trade shows, and major events.
- Overseeing social media marketing strategy and content marketing.
- Supervise marketing and social media department staff.
- Develop and oversee an internship program
Education and Experience
- Associate Degree in Marketing or related field. Bachelor’s Degree preferred.
- Experience in marketing and running a marketing team.
- Knowledge of correct spelling, grammar, and punctuation.
- Knowledge of clerical and administrative procedures.
- Good organizational skills.
- Effective time management skills and the ability to multitask.
- Strong copywriting skills.
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Excellent interpersonal, written, and oral communication skills.
- Experience with digital marketing forms such as social media marketing and content marketing.
- Competency in Microsoft applications including Word, Excel, and Outlook.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Adheres to the agency's policies and procedures and the Agency code of ethics and complies with the Federal, State, and Agency Mandated Regulations.
- Maintain awareness of HIPPA laws and requirements and maintain strict confidentiality.
Additional Responsibilities:
- Keeps the current Chief Executive Officer informed regarding all plans, activities, projects, etc.
- Performs additional related duties as assigned by the Chief Executive Officer.
Knowledge, Skills, and Abilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
- Planning and organizing
- Information collection and management
- Problem-solving
- Attention to detail
- Decision-making skills
- Communication skills
- Confidentiality
- Conveys a professional and positive image and attitude regarding the Agency.
- Must be of excellent moral character, have a strong work ethic, and take a proactive initiative to create better processes.
- Must have a good command of written and spoken English and speak effectively, clearly, and concisely before large or small groups.
- Flexibility in days and hours available for scheduled work.
- Ability to adhere to the professional code of ethics.
- Knowledge of and ability to comply with the Federal, State and Agency Mandated Regulations.
Minimum Qualifications:
- In accordance with Federal and the state of Pennsylvania regulations governing facilities/agencies that offer care-dependent services, a facility/agency may not hire an applicant nor retain an employee required to submit a criminal history report if the criminal history report reveals a felony conviction under The Controlled Substance, Drug, Device, and Cosmetic Act or a conviction under any of the Pennsylvania Crime Codes. In addition, any felony offense under Chapter 39, of the Crime Code (relating to theft & related offenses), or two or more misdemeanors under Chapter 39 will prohibit hiring of the applicant or retaining the employee. The agency requires a Criminal Background Check as well as a Child Abuse History Clearance.
Physical Demands:
The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job:
- The employee is regularly required to use their hands to finger, handle, or feel.
- The employee must constantly talk and hear.
- The employee frequently is required to walk and sit.
- The employee is occasionally required to stand and reach with hands and arms.
- The employee must occasionally lift and/or move up to 20 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, and the ability to adjust focus; must be able to effectively and efficiently operate office equipment (i.e. computer, copier, fax, etc.).
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job:
● The noise level in the work environment is usually minimal to moderate.
Job Type: Full-time
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
Application Question(s):
- Do you have an Associate or Bachelor's Degree in Marketing?
Education:
Experience:
- Microsoft Excel: 1 year (Required)
- Microsoft Outlook: 1 year (Required)
Ability to Relocate:
- Johnstown, PA 15905: Relocate before starting work (Required)
Work Location: In person