Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Company Overview:
NorthWing Digital is a dynamic and innovative digital marketing agency dedicated to helping others succeed. We are seeking a talented Paid Digital Marketing Strategist with expertise in Google Pay-Per-Click (PPC) and Meta advertising to join our growing team. This role offers an exciting opportunity to drive digital marketing initiatives, optimize campaigns, and deliver measurable results in a fast-paced environment. At NorthWing Digital, our mission is simple: We Help Others Succeed. In order to accomplish this mission, we live by the following core values:
Job Description:
As a Paid Digital Marketing Strategist specializing in Google PPC and Meta Advertising, you will be responsible for developing and executing comprehensive paid digital marketing strategies to increase brand visibility, drive traffic, and maximize conversions. Your primary focus will be on managing and optimizing PPC campaigns across Google Ads platforms and Meta (formerly Facebook) advertising, with a strong emphasis on engaging potential customers and converting them into leads for our clients.
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Requirements:
Join our team and take your digital marketing career to the next level! If you are a results-driven strategist with a passion for helping others succeed, we would love to hear from you.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
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Work Location: Hybrid remote in Hopkins, MN 55343