Digital Marketing Analyst jobs in North Carolina
Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Analyst jobs
Digital Marketing Analyst
- HomeFront Brands
-
Huntersville, NC
FULL_TIME
-
Company: HomeFront Brands
Job Title: Digital Marketing Analyst
Work Location: Huntersville, NC
Job Overview:
As the Digital Marketing Analyst, your primary focus will be on leading partner media agencies in building and optimizing digital media campaigns for both individual franchisee locations and brand campaigns to achieve specific performance objectives, such as generating leads, building brand awareness and/or driving website traffic. You will need to be proficient at analyzing and reporting on data, identifying trends and making data-driven recommendations to improve campaign performance and ROI.
Key Responsibilities:
Campaign Strategy and Planning:- Lead partner media agencies in development and execution of paid media strategies and plans that are aligned with overall franchisee and corporate marketing objectives and target audiences
- Collaborate with cross-functional teams to understand business goals and incorporate them into paid media plans
- Day-to-day management of relationships with partner media agencies
- Collect, organize and analyze media campaign performance data sets from various partner agencies
- Identify and report on patterns, trends and insights to inform and refine campaign optimization strategies
- Develop and implement optimization strategies to improve the effectiveness of media campaigns, through efforts such as adjusting targeting parameters, refining ad creative, reallocating budget allocations to high-performing channels and/or audience segments, etc
- Work with creative teams to develop compelling ad creatives and copy that align with optimization strategies
- Conduct A/B testing to optimize ad elements for improved performance
- Collaborate with Homefront Brands’ internal Analytics team to ensure proper attribution in CRM systems
- Provide regular reports designed to communicate key performance metrics, such as number of leads generated, conversion rates, cost per leads (CPL), return on ad spend (ROAS), and other relevant KPIs
- Set and manage monthly media spending and budget allocations for individual franchisees and corporate entities
- Monitor spending patterns, identify opportunities for cost savings or efficiency gains, and make recommendations for budget allocation based on performance data and ROI objectives
- Bachelor's degree in Marketing, Advertising, Business, or a related field preferred.
- 6 years of experience in Paid Media and/or Performance Marketing
- Proven experience in managing paid media campaigns, with a strong track record of achieving campaign objectives through data-driven optimization efforts
- Experience working on multiple brands, franchise brands preferred
- In-depth knowledge of digital advertising platforms, including Google Ads, Meta, LinkedIn Ads, and others
- Analytical mindset with proficiency in data analysis and reporting tools
- Strong communication skills and the ability to collaborate with cross-functional teams
- Certification in relevant advertising platforms is a plus
- Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%
- Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members
- Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health
- Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package
- Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees
- Company Performance Bonus Plan: In addition to competitive salaries, employees are eligible for a bonus plan based on company performance
- Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge
- Paid Holidays: Celebrate 11 paid holidays throughout the year, giving you time to relax and enjoy special moments
iUfkOdsG7c - 12 Days Ago
Digital Marketing Analyst | MYMOVE
- Red Ventures
-
Charlotte, NC
FULL_TIME
- This role is not open to visa sponsorship or transfer of visa sponsorship including those on OPT and STEM-EXT OPT, nor is it available to work corp-to-corp. We are looking to hire a Digital Marketing ...
- 19 Days Ago
Senior Digital Marketing Analyst
- Roi Revolution Inc
-
Raleigh, NC
FULL_TIME
- Are you an experienced digital marketer who is passionate about Paid Search advertising on Google Ads and Microsoft Advertising? Are you looking to leverage your existing skills to create, manage, and...
- 22 Days Ago
Digital Marketing Coordinator
- Innovative Digital Systems
-
Indian, NC
FULL_TIME
- Overview: We are seeking a highly skilled Digital Marketing Coordinator with a strong background in marketing or web design. The ideal candidate will possess experience in web development, with profic...
- 4 Days Ago
Digital Marketing Strategist
- Go Fish Digital
-
Raleigh, NC
FULL_TIME
- Are you someone who can see the forest AND the trees? Can you decode the intricacies of digital marketing and then elevate your thinking to see its impact on a broader business strategy? Can you ident...
- 12 Days Ago
Digital Marketing Project Manager
- Go Fish Digital
-
Raleigh, NC
FULL_TIME
- Does an unalphabetized bookshelf bother you? Are you fearless in the face of fire drills? Do timelines, deadlines and Gantt charts give you the good kind of goosebumps? If you answered yes to any of t...
- 1 Month Ago
Digital Marketing Analyst jobs at Popular Companies
Digital Marketing Analyst
- Blue Signal Search
-
Indianapolis, IN
- Digital Marketing Analyst Our client is a well-established Internet Service Provider (ISP) company offering a range of c...
- 6/11/2024 12:00:00 AM
Digital Marketing Analyst
- ektello
-
Detroit, MI
- Job description We are looking for an ambitious and motivated Digital Marketing Analyst II - AdTech Programmatic This ro...
- 6/10/2024 12:00:00 AM
Digital Marketing Analyst
- Flexjet
-
Cleveland, OH
- Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate ...
- 6/9/2024 12:00:00 AM
Digital Marketing Analyst
- PHC Corporation of North America
-
Wood Dale, IL
- PHCNA is a subsidiary of the PHC Holdings Corporation with the mission to become a leading, trusted brand for sustainabl...
- 6/9/2024 12:00:00 AM
Digital Marketing Analyst
- Daikin
-
Denver, CO
- May include: •Develop, copy, manage development and results of social media content through various social media platfor...
- 6/8/2024 12:00:00 AM
Digital Marketing Analyst - AI Startup
- CustomGPT.ai
-
Needham, MA
- As a Digital Marketing Analyst specializing in performance and growth marketing, you will play a pivotal role in analyzi...
- 6/8/2024 12:00:00 AM
Interactive Digital Marketing Analyst
- US Digital Partners
-
Cincinnati, OH
- You’ll work with our performance marketing team to create paid digital ad campaigns in Google Ads, Meta, Microsoft Ads a...
- 6/7/2024 12:00:00 AM
Senior Digital Marketing Analyst (Hybrid)
- Ace Hardware Corporation
-
Oak Brook, IL
- About This Role The Senior Digital Marketing Analyst position is responsible for providing analytical support and strate...
- 6/5/2024 12:00:00 AM
About North Carolina
North Carolina (/ˌkærəˈlaɪnə/ (listen)) is a state in the southeastern region of the United States. It borders South Carolina and Georgia to the south, Tennessee to the west, Virginia to the north, and the Atlantic Ocean to the east. North Carolina is the 28th-most extensive and the 9th-most populous of the U.S. states. The state is divided into 100 counties. The capital is Raleigh, which along with Durham and Chapel Hill is home to the largest research park in the United States (Research Triangle Park). The most populous municipality is Charlotte, which is the second-largest banking center in...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Analyst jobs
$55,459 to $71,584
Most Popular Cities in North Carolina for Digital Marketing Analyst Jobs
What does a Digital Marketing Analyst do?
Digital Marketing Analyst in Richmond, VA
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Digital Marketing Analyst in Portland, OR
The goals are to develop and maintain effective digital marketing campaigns for your clients, and based on the performance data, continually optimize through ad units and bidding strategy.
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Digital Marketing Analyst in Gary, IN
A Digital Marketing Analyst Saves You Time and Money.
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