Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
PHCNA is a subsidiary of the PHC Holdings Corporation with the mission to become a leading, trusted brand for sustainable healthcare and biomedical product solutions. Headquartered in Wood Dale, IL, our goal is to support the work of our customers and to improve the health and well-being of people around the world. Our product lines include CO2 and multigas incubators, ultra-low temperature freezers, cryogenic and biomedical freezers, and high-performance refrigerators.
Job Title: Digital Marketing Analyst
About the opportunity: The Digital Marketing Analyst will work with the VP of Marketing to develop a strategic plan across digital channels to utilize content that is being created. The digital marketing analyst will be responsible for overseeing all digital channels to promote PHCbi brand products to attract, engage, convert, and retain PHCNA customers and influencers. This role will be responsible for creating and supporting the digital strategy for a variety of target audiences and implementing that across all digital channels. The digital marketing analyst has a strong grasp of current and evolving marketing and graphic design tools.
Location: This is a remote position. Local candidates to the Wood Dale, IL area would work on a hybrid schedule, reporting to the office Wednesdays and Thursdays.
What you will be doing:
What you need for success:
PHC North America offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity and are driven by innovation and the desire to improve the lives of our patients, we encourage you to apply now.