Customer Segment Manager jobs in Michigan

Purpose of Job

The Market Segment Manager is responsible for developing defined market segment customer needs and target applications where tesa can drive value. They are responsible for identifying unique value propositions and driving our segment pipeline towards innovation that matters to our customers, developing great customer insights, and growing market share. This position is a key link between customers and our offering, and success will be defined by driving stronger connection between the parties. Develop and implement our product innovation roadmap, accelerate product launch excellence, oversee promotions and market campaigns, and drive innovation in the market. Some product assortment responsibilities will provide the candidate with a rounded perspective of the marketing strategy and increase their effectiveness in the position.

Principal Accountabilities / Main functions

• Market Segment Planning – Develop and execute Market Segment Plans for the allocated focus segments in close collaboration with the Sales, Product Management and Digital Marketing teams. The annual adjustments include realistic planning of sales growth based on go-to-market activities (Product, Process, Events, Digital Marketing), that are derived from the market segment plan for the defined segments.

• Market Assessment – Develop an external network, listen to customers and analyze business relevant market research data. Define customized marketing campaigns for strategic market segments with the aim of generating new customer contacts, optimizing the distribution of new solution offers, and achieving an improvement in the closing rate of the sales organization. Manage the preparation and execution of key customer events.

• Drive Innovation – Propose and qualify new business cases in the innovation pipeline (Ideation & Qualification) in close cooperation with sales and effectively launch (Deployment) and deploy new solution to focus customers according to the market segment plan.

• Project Leadership – Is directly involved in the biggest customer projects: to define the strategy, to convince the various functions of the buying center, sharpen the technical and commercial argumentation, provide the necessary tools to support sales success.

• Product Category Management – Manage a select portfolio of products closely tied to targeted segments. Collaborate with local sales and International Product Management to sharpen our offering for targeted markets.

• Channel Management – Assess our channel partner strategy and propose optimizations. Drive technical product approvals with a push / pull channel approach.

Hiring Requirements

• Bachelor's degree in business, marketing, or a related field. MBA preferred.
• Minimum of five years of sales, marketing, or business development experience.
• Excellent communication skills and ability work effectively in cross functional teams.
• Ability to work effectively in cross-functional teams and collaborate with stakeholders at all levels.
• Strong understanding of market dynamics, trends, and customer needs.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Strong communication, presentation, and interpersonal skills.
• Self-motivated, proactive, and results-oriented mindset.
• Proficient in Microsoft Office Suite, with strong emphasis on PowerPoint and Excel, and experience with CRM software packages.
• Must be able and willing to travel up to 50%.
• Comfort working across borders.
• Ability to speak Spanish is a plus.

If you are a highly driven professional with a passion for market segment management, innovation, and driving business growth, we would love to hear from you. Please submit your resume and cover letter detailing your relevant experience and qualifications.