Are you interested in building a career that makes a difference and creates a legacy? Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.
As the Influencers Marketing Specialist, you will lead our efforts in building and managing a robust network of social media influencers. This role is essential to driving donations and expanding our reach through strategic partnerships with influencers who align with our mission. The ideal candidate will have a solid background in digital marketing, with a specific focus on influencer management, and will be responsible for recruiting influencers, negotiating agreements, launching impactful campaigns, and cultivating long-term relationships that enhance our brand and fundraising efforts.
WHAT YOU WILL BE DOING
ESSENTIAL JOB FUNCTIONS:
Responsibilities include, but are not limited to:
Influencer Recruitment & Relationship Management:
Identify and recruit social media influencers across various platforms (e.g., Instagram, YouTube, TikTok) who align with Human Appeals mission and values.
Develop and maintain strong, ongoing relationships with influencers, acting as the primary point of contact and ensuring their continued engagement and satisfaction.
Negotiate contracts and agreements with influencers, ensuring terms are favorable and align with organizational goals.
Monitor influencer activities to ensure compliance with agreements and alignment with brand messaging and objectives.
Campaign Strategy & Execution:
Design and execute influencer marketing campaigns that effectively promote Human Appeals initiatives and drive donations.
Collaborate with the digital marketing team to integrate influencer campaigns into broader marketing strategies, ensuring consistency and maximizing impact.
Oversee the creation of campaign briefs, ensuring influencers understand campaign goals, key messages, and deliverables.
Track and analyze campaign performance, using insights to optimize future influencer strategies and improve ROI.
Network Building & Industry Leadership:
Build and nurture a comprehensive network of influencers, ranging from micro-influencers to high-profile partners, across multiple social media platforms.
Stay up to date with trends in influencer marketing and social media, identifying new opportunities and strategies to enhance Human Appeals influencer network.
Develop and implement strategies to position Human Appeal as a leader in influencer partnerships within the non-profit sector.
Collaboration & Cross-functional Support:
Work closely with the communications, and digital marketing teams to ensure influencer campaigns are aligned with broader organizational objectives.
Provide support in the development of content, including visuals and messaging, to be used in influencer campaigns.
Collaborate with the legal and finance teams to ensure all agreements and campaigns comply with regulations and budget constraints.
Reporting & Analytics:
Track, measure, and report on the performance of influencer campaigns, providing detailed insights and recommendations for improvement.
Utilize data analytics to assess the effectiveness of influencer partnerships and identify opportunities for optimization.
Regularly update stakeholders on the progress and outcomes of influencer campaigns, highlighting successes and areas for future growth.
WHAT YOU WILL NEED
EDUCATION/EXPERTISE:
Bachelors degree required in Marketing, Communications, or a related field.
Minimum of 3-5 years of experience in email marketing.
Proven experience with CRMs, digital marketing platforms, and reporting tools.
JOB REQUIREMENTS/SKILLS/ETC:
Skills & Competencies:
Solid understanding of digital marketing principles, with specific expertise in influencer management, social media platforms, and content creation.
Strong negotiation skills with the ability to secure favorable terms in influencer agreements.
Excellent communication and relationship-building skills, with the ability to engage and inspire influencers to support Human Appeals mission.
Proficiency in using influencer marketing platforms and tools for recruitment, campaign management, and performance tracking.
Analytical & Strategic Thinking:
Ability to analyze campaign performance data, identify trends, and make data-driven decisions to optimize future campaigns.
Strategic thinker with the ability to develop innovative approaches to building and leveraging an influencer network.
Personal Attributes:
Passionate about social media and influencer marketing, with a keen interest in staying ahead of industry trends.
Highly organized and detail-oriented, with the ability to manage multiple campaigns and partnerships simultaneously.
A team player with a strong commitment to the mission and values of Human Appeal USA.
Creative, proactive, and results-driven, with a focus on achieving measurable outcomes in all influencer marketing efforts.
PHYSICAL REQUIREMENTS:
Visual acuity to use a keyboard and view a computer terminal. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp.
May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand and walk.
Ability to occasionally lift, carry and/or move light to medium weight up to twelve (12) pounds and/or exert up to twelve (12) pounds of force.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Human Appeal is committed to building a diverse and inclusive community and strongly encourages candidates from underrepresented groups to apply. Human Appeal is an equal opportunity employer and affords equal opportunity to all applicants for all positions without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other status protected under local, state, or federal laws.
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Why Human Appeal?
Our Greatest Achievements Include:
Safeguarding bright futures for more than 22,000 vulnerable orphans in 9 countries. Our one-to-one sponsorship programme has a built-in school attendance requirement while covering the cost of food, housing, medical care, and learning materials.
Pioneering technologically innovative infrastructure projects in Pakistan, like designing and building a 25-km embankment on the Chenab River in Pakistan. Protecting an entire community from being washed away, the embankment has held back the floods each year, including Pakistans worst flooding in a decade during its last monsoon season.
Protecting the health of mothers and their children in war-torn Syria by running the only free maternity hospital in Idlib, Syria. By offering free medical care to vulnerable mothers and children, our staff at Al Imaan Hospital providing life-saving care to 100,000 patients every year.
Quenching the thirst for the 2 million residents of the Gaza Strip by working with UNOCHA to purify Gazas water network. And now, our newest project involves building a large-scale desalination plant to provide daily access to clean water for 60,000 people across Gaza.
Recovering lost livelihoods for vulnerable farmers in Gaza by planting 80,000 olive trees since 1991. The farming project provides each farmer with 30-40 prime olive trees so they can establish a vibrant, sustainable crop that yields not just food but income for generations.
Restoring safe and secure residential spaces in Syria, like the construction of a new town with 1,000 newly constructed homes in Al Zahoor.
COME AND JOIN THE FAMILY click apply today!