Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Brief Description
An advertising Specialist is the person who develop and implement a marketing and advertising strategy at Ideal Market. This professional will do market analysis, develop, copy and images for ads, and target specific audiences through a variety of media to boost sales numbers, increase exposure, or otherwise improve Ideal Market’s image in the public sphere. The advertising specialist will be responsible for identifying the company’s advertising goals, identifying the company’s target market, and developing a marketing strategy for effectively reaching that target market.
Responsibilities
Ad Specialist Top Skills & Proficiencies