VP of Market Research

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VP of Market Research directs and oversees an organization's market research function. Evaluates current sales, industry, and consumer data and predicts future trends. Being a VP of Market Research ensures that marketing efforts are focused on markets with high potential. Uses testing to gather data on market potential for new product concepts. Additionally, VP of Market Research requires a bachelor's degree. Typically reports to top management. The VP of Market Research manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a VP of Market Research typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.