SVP of Advertising

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SVP of Advertising develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being an SVP of Advertising identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, SVP of Advertising innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising. Typically reports to top management. The SVP of Advertising manages a business unit, division, or corporate function with major organizational impact. Establishes/implements overall direction and strategic initiatives for the given major function or line of business. To be an SVP of Advertising typically requires 10+ years of progressive leadership experience. Has extensive knowledge of the overall departmental function.