Also referred to as: Senior Manager of Apparel, Senior Manager of Fashion Design and Merchandising
Requirements and Responsibilities

Senior Manager of Fashion Design leads the implementation of the fashion design strategy for an organization. Ensures consistent brand management across the organization. Being a Senior Manager of Fashion Design manages the planning, implementation, and analysis of fashion design campaigns, and ensures campaigns are aligned with established branding guidelines. Provides leadership and direction for multiple design projects from conceptualization to final product. Additionally, Senior Manager of Fashion Design conducts market research and competitor analysis to identify opportunities for innovation and differentiation. Stays current on future trends. Mentors and develops a team of fashion designers. Requires a bachelor's degree in apparel/fashion design or related field. Typically reports to a director. The Senior Manager of Fashion Design typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Senior Manager of Fashion Design typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.

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