Senior VP, Marketing Salary at Via BETA
How much does a Via Senior VP, Marketing make?
As of April 2025, the average annual salary for a Senior VP, Marketing at Via is $231,094, which translates to approximately $111 per hour. Salaries for Senior VP, Marketing at Via typically range from $207,917 to $257,457, reflecting the diverse roles within the company.
It's essential to understand that salaries can vary significantly based on factors such as geographic location, departmental budget, and individual qualifications. Key determinants include years of experience, specific skill sets, educational background, and relevant certifications. For a more tailored salary estimate, consider these variables when evaluating compensation for this role.
DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.
See similar companies related to Via
What Skills Does a person Need at Via?
At Via, specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
- Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
- Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
- Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
- Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
- Advertising: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Related Jobs
Check more jobs information at Via
| Job Title | Average Via Salary | Hourly Rate | |
|---|---|---|---|
| 2 | Director, Financial Planning & Analysis | $155,620 | $75 |
| 3 | Director, Sales | $163,142 | $78 |
| 4 | Director, Sales Development | $163,142 | $78 |
| 5 | Senior Talent Acquisition Partner | $98,410 | $47 |
| 6 | Software Engineer | $100,669 | $48 |
| 7 | Account Executive II | $86,157 | $41 |
| 8 | Head of Sales Development | $163,142 | $78 |
| 9 | Software Engineer & Intern | $63,935 | $31 |
| 10 | Solutions Architect | $99,781 | $48 |
| 11 | Account Executive | $62,440 | $30 |
| 12 | Senior Sales Development Representative | $87,726 | $42 |
Hourly Pay at Via
FAQ about Salary and Jobs at Via
The average hourly pay is $111. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
According to the data, the highest approximate salary is about $257,457 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
According to the data, the lowest estimated salary is about $207,917 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.