Product Marketing Manager Salary at Meta Platforms BETA

How much does a Meta Platforms Product Marketing Manager make?

As of April 2025, the average annual salary for a Product Marketing Manager at Meta Platforms is $182,396, which translates to approximately $88 per hour. Salaries for Product Marketing Manager at Meta Platforms typically range from $162,176 to $202,125, reflecting the diverse roles within the company.

It's essential to understand that salaries can vary significantly based on factors such as geographic location, departmental budget, and individual qualifications. Key determinants include years of experience, specific skill sets, educational background, and relevant certifications. For a more tailored salary estimate, consider these variables when evaluating compensation for this role.

DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

Meta Platforms Overview

Website:
meta.com
Size:
>50,000 Employees
Revenue:
>$50B
Industry:
Software & Networking

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

See similar companies related to Meta Platforms

What Skills Does a person Need at Meta Platforms?

At Meta Platforms, specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

  1. Product Marketing: Product marketing is a process of promoting and selling a product to a customer. Also product marketing is defined as being the intermediary function between product development and increasing brand awareness. For example, product management deals with the basics of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as social media marketing, marketing communications ("marcom"), online marketing, advertising, marketing strategy, and public relations, although product marketers may use channels such as online for outbound marketing for their product. A product market is something that is referred to when pitching a new product to the general public. Product market definition focuses on a narrow statement: the product type, customer needs (functional needs), customer type, and geographic area.
  2. Product Management: Product management is an organisational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle. Similarly, product lifecycle management (PLM) integrates people, data, processes and business systems. It provides product information for companies and their extended supply chain enterprise. The role may consist of product development and product marketing, which are different (yet complementary) efforts, with the objective of maximizing sales revenues, market share, and profit margins. Product management also involves elimination decisions. Product elimination begins with the identification of elimination candidates, proceeds with the consideration of remedial actions, continues with a projection of the impact on the business as a whole if a candidate product is eventually eliminated, and concludes with the implementation stage, where management determines the elimination strategy for an item. The product manager is often responsible for analyzing market conditions and defining features or functions of a product and for overseeing the production of the product. The role of product management spans many activities from strategic to tactical and varies based on the organizational structure of the company. To maximize the impact and benefits to an organization, Product management must be an independent function separate on its own.
  3. Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  4. Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  5. Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.

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Check more jobs information at Meta Platforms

Job Title Average Meta Platforms Salary Hourly Rate
2 Product Analyst $106,279 $51
3 Product Design Engineer $120,445 $58
4 Product Design Lead $224,273 $108
5 Product Designer $174,487 $84
6 Product Developer $121,241 $58
7 Product Development $211,743 $102
8 Product Development Specialist $137,745 $66
9 Product Growth Analyst $162,523 $78
10 Product Lead $219,742 $106
11 Product Management $106,663 $51
12 Product Management Lead $182,396 $88
13 Product Manager $232,223 $112

Hourly Pay at Meta Platforms

The average hourly pay at Meta Platforms for a Product Marketing Manager is $88 per hour. The location, department, and job description all have an impact on the typical compensation for Meta Platforms positions. The pay range and total remuneration for the job title are shown in the table below. Meta Platforms may pay a varying wage for a given position based on experience, talents, and education.
How accurate does $182,396 look to you?

FAQ about Salary and Jobs at Meta Platforms

1. How much does Meta Platforms pay per hour?
The average hourly pay is $88. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
2. What is the highest salary at Meta Platforms?
According to the data, the highest approximate salary is about $202,125 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
3. What is the lowest pay at Meta Platforms?
According to the data, the lowest estimated salary is about $162,176 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
4. What steps can an employee take to increase their salary?
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.