General Sales Manager Salary at Dixie Beverage Co BETA

How much does a Dixie Beverage Co General Sales Manager make?

As of April 2025, the average annual salary for a General Sales Manager at Dixie Beverage Co is $125,253, which translates to approximately $60 per hour. Salaries for General Sales Manager at Dixie Beverage Co typically range from $108,768 to $143,802, reflecting the diverse roles within the company.

It's essential to understand that salaries can vary significantly based on factors such as geographic location, departmental budget, and individual qualifications. Key determinants include years of experience, specific skill sets, educational background, and relevant certifications. For a more tailored salary estimate, consider these variables when evaluating compensation for this role.

DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

Dixie Beverage Co Overview

Website:
dixiebeverage.com
Size:
50 - 100 Employees
Revenue:
$10M - $50M
Industry:
Retail & Wholesale

Dixie Beverage Company is the trading name for Shenandoah Valley Distributing Company, Inc. that was incorporated in 1948. This company was bought by Doug and Lorraine Hottel in 1978. At that time Dixie Beverage was a 3 truck operation with 8 employees covering 6 counties in northwestern VA. Major brands at that time were National Bohemian and Black Label beer. From those humble beginnings Dixie Beverage now employs over 80 employees and has 35 to 40 delivery trucks on the road 5 days a week. It sells many national, regional and local brands of beer, wine, cider and non-alcoholic beverages. In addition to the original 6 counties Dixie Beverage now sells non-alcoholic products from Rockingham County, Virginia to Washington County, Maryland and the entire state of WV. Dixie Beverage Company is a full service wholesale beverage distributor supplying quality alcoholic and non-alcoholic products to retail and on premise accouts in Northern Virginia, Western Maryland and the state of West Virginia via professional delivery and merchandising services with a focus on win-win scenarios. We strive to maintain neat, clean, and safe vehicles, facilities, and warehouses, to treat all employees with respect and dignity, and to promote a company culture reflecting the founding philosophy that advancment comes to those who prioritize the quality of our work above how much time and effort it may take.

See similar companies related to Dixie Beverage Co

What Skills Does a person Need at Dixie Beverage Co?

At Dixie Beverage Co, specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

  1. Presentation: Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
  2. Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  3. Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  4. CRM: Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.
  5. Initiative: Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.

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Check more jobs information at Dixie Beverage Co

Job Title Average Dixie Beverage Co Salary Hourly Rate
2 Vice President and General Manager $299,551 $144
3 Purchasing Agent $66,112 $32
4 Sales Supervisor $99,844 $48
5 Regional Sales Manager $125,253 $60
6 Area Sales Manager $103,868 $50
7 Delivery Driver $43,675 $21

Hourly Pay at Dixie Beverage Co

The average hourly pay at Dixie Beverage Co for a General Sales Manager is $60 per hour. The location, department, and job description all have an impact on the typical compensation for Dixie Beverage Co positions. The pay range and total remuneration for the job title are shown in the table below. Dixie Beverage Co may pay a varying wage for a given position based on experience, talents, and education.
How accurate does $125,253 look to you?

FAQ about Salary and Jobs at Dixie Beverage Co

1. How much does Dixie Beverage Co pay per hour?
The average hourly pay is $60. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
2. What is the highest salary at Dixie Beverage Co?
According to the data, the highest approximate salary is about $143,802 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
3. What is the lowest pay at Dixie Beverage Co?
According to the data, the lowest estimated salary is about $108,768 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
4. What steps can an employee take to increase their salary?
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.