Media Planner Salary at Callahan BETA

How much does a Callahan Media Planner make?

As of April 2025, the average annual salary for a Media Planner at Callahan is $53,393, which translates to approximately $26 per hour. Salaries for Media Planner at Callahan typically range from $45,786 to $59,484, reflecting the diverse roles within the company.

It's essential to understand that salaries can vary significantly based on factors such as geographic location, departmental budget, and individual qualifications. Key determinants include years of experience, specific skill sets, educational background, and relevant certifications. For a more tailored salary estimate, consider these variables when evaluating compensation for this role.

DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.

Website:
callahan.agency
Size:
<25 Employees
Revenue:
$5M - $10M
Industry:
Business Services

Callahan is a brand strategy and digital marketing agency that maximizes Brand JuJu®-the measurable aura that surrounds brands that thrive in today's digital, mobile, social, data-driven world. Using our proprietary Brand JuJu Index, we pinpoint opportunities to grow brands in ways to outsmart-versus outspend-the competition. Founded in 1982, Callahan has been headquartered in downtown Lawrence, Kansas since 1999, with an office in Torrance, California and a new office opening in Plano, Texas in August 2017. Our clients include Eli Lilly's Elanco Animal Health, Sprint, Toyota Motor North America, Tyson Pet Products, Central Garden and Pet and Westar Energy.

See similar companies related to Callahan

What Skills Does a person Need at Callahan?

At Callahan, specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

  1. Planning: An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
  2. Digital Media: Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
  3. Media Planning: Media planning is generally outsourced to entail sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives. In the process of planning, the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed? How much money should be spent in each medium?Choosing which media or type of advertising to use can be challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Since the advent of social media, small firms with limited budgets may benefit from using social media advertising as it is cost effective, easy to manage, accurate and offers great ROI.
  4. Advertising: Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
  5. Presentation: Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.

Related Jobs

Turnkey Marketing
Overland Park , KS

What We Do Turnkey Marketing helps small businesses succeed. We provide outsourced marketing management services to busy small business owners - mostly in the automotive industry. We are a small but mighty team that cares deeply about our clients. We love seeing them thrive, and we’re delighted to help them grow. We move fast but precisely, and we take pride in a job well done. Core Values We genuinely care - We listen to, care for, and serve people beyond what’s typically expected in a business relationship. We care for others because we believe in people and their dreams. We face challenges with optimism and grit - We recognize there are always options in this abundant world; we keep our cool and don’t fold under pressure. We move forward with hope and confidence because we know that if there’s a will, there’s a way. We own it - We believe that our work is bigger than the task at hand. We have an ownership mindset, take responsibility, keep our word, and do what it takes to get the j


Sponsored
4/6/2025 12:00:00 AM
Go Local Interactive
Overland Park , KS

Paid Media Coordinator Job Description As a Paid Media Coordinator, you conduct research, analyses, and audits to support the strategy and optimization of our client's paid search marketing programs. Your ability to formulate metrics and create custom monthly reporting allows the Paid Media team to identify and implement tactics and best practices for each client. You thrive off of data and you constantly conduct ongoing professional research and education to stay up-to-date on industry trends. Job Expectations Support the strategy and optimizations for a group of paid search marketing programs Help analyze and optimize campaigns through bid, keyword, and landing pages Formulate metrics and create custom monthly reporting to measure company and client success Pull, analyze, and organize data Monitor the performance of marketing initiatives through monthly reporting and present recommendations Manage the implementation and optimization of social ad campaigns Assist with monitoring short


Sponsored
4/6/2025 12:00:00 AM
Ascend Learning
Leawood , KS

We Impact Lives Through Purpose-Driven Work in A People First Culture Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning. Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers. We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more. The Ascend Learning Healthcare Segment leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education managemen


Sponsored
4/6/2025 12:00:00 AM
The University of Kansas
Lawrence , KS

Position OverviewThe KU Biodiversity Institute and Natural History Museum is looking for a creative and organized individual to help us share our mission, engage with current and prospective students, and support our overall marketing strategy. As the student communications assistant, you will help the communications coordinator with the creation and planning of digital content for social media and print materials for programs and events, track social media data analytics, assist with event promotion and organization, and assist with general office operations. This position requires skills in graphic design, photography, videography and writing. The applicant should be detail oriented, a quick learner, and able to manage numerous tasks at once using strong organization skills. Per the State of Kansas, student employees may hold concurrent appointments not to exceed maximum appointment and hours worked levels. However, concurrent student appointments must be of matching FLSA designation


Sponsored
4/6/2025 12:00:00 AM
University of Kansas
Lawrence , KS

Job Description 50% Social Media Support key social media campaigns by brainstorming and writing social media content. Assist in social media strategy and reporting. Shoot and edit photos and videos for use on various social media platforms, the website, and marketing collateral. 30% Graphic Design Design graphics, posters, and flyers in Adobe Creative Cloud or Canva for events, digital displays, etc. Assist in creating general marketing collateral. 10% Events Provide event marketing and logistic support for outreach events. Assist with inventorying promotional items. 10% Other Perform other communication tasks as assigned. Assist in editing and proofreading collateral. Disclaimer The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's program


Sponsored
4/6/2025 12:00:00 AM
MMGY Global
Overland Park , KS

Description At MMGY Global, we believe nothing shapes your view of the world like travel. So every day, we share our clients' stories from a perspective that inspires people to see the world differently. Our personalized service and strategy connect media, consumers and influencers across the globe, taking people to new places and changing their views for the better. At MMGY, we inspire people to go places. Part of MMGY Global, MMGY TravelDesk is an integrated programmatic and digital advertising business specializing in travel. TravelDesk blends programmatic strategy with innovative data and creative products to deliver highly successful campaigns for global travel clients. We have an immediate opening for a Senior Media Planner - Programmatic in our Overland Park, KS office. Duties & Responsibilities Act as the senior point of contact for programmatic, presenting TravelDesk to MMGY Media teams and driving the programmatic strategies and capabilities of TravelDesk across MMGY's US and


Sponsored
4/4/2025 12:00:00 AM
Sun Marketing
Kansas City , MO

Job Description Job Description We create brand awareness with quality customer acquisition and set our clients up to continue to grow their consumer base! Our campaigns contain quantifiable data for our clients to not only trust us, but be ensured that they’ll be receiving the best ROI. Impacting our clients and employees for growth is a standard for us and our reach will not be only in America, but globally as well. What You’ll Do: Enhance brand image through positive interactions with consumers in target markets Provide amazing customer service and provide solutions to common inquiries/objections Develop brand awareness by sharing the narrative across various mediums Manage accounts, both at a consumer and client level Track project performance to ensure successful and timely completion of all deliverables Foster collaboration with cross-functional departments We are looking for someone to assist with the management and maintenance of the brands’ unique story by sharing it with cons


Sponsored
4/4/2025 12:00:00 AM
Go Local Interactive
Overland Park , KS

Paid Media Specialist Job Description As a Paid Media Specialist, you lead the implementation and optimization of your client's paid search (PPC) marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned client's campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and occasionally travel to meet with them face-to-face. As you analyze campaigns and implement optimizations, you will successfully meet your client's KPI's. Your ability to provide unique solutions for both your clients and the company will produce great results! Job Expectations Manage and be a point of contact for assigned client paid media accounts Idenify and implement paid media tactics and best practices, including search, display, remarketing, social and video ads Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI Support the New Business


Sponsored
4/4/2025 12:00:00 AM

Check more jobs information at Callahan

Job Title Average Callahan Salary Hourly Rate
2 Director, Analytics $163,507 $79
3 Vice President, Business Development $195,865 $94
4 Construction Superintendent $86,831 $42
5 Manager, Social Media $89,958 $43
6 Senior Account Manager $70,130 $34
7 Senior Graphic Designer $65,203 $31
8 Brand Manager $100,585 $48
9 Creative Director $113,405 $55
10 Secretary $181,193 $87
11 Senior Art Director $111,516 $54
12 President & Chief Executive Officer $649,614 $312

Hourly Pay at Callahan

The average hourly pay at Callahan for a Media Planner is $26 per hour. The location, department, and job description all have an impact on the typical compensation for Callahan positions. The pay range and total remuneration for the job title are shown in the table below. Callahan may pay a varying wage for a given position based on experience, talents, and education.
How accurate does $53,393 look to you?

FAQ about Salary and Jobs at Callahan

1. How much does Callahan pay per hour?
The average hourly pay is $26. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
2. What is the highest salary at Callahan?
According to the data, the highest approximate salary is about $59,484 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
3. What is the lowest pay at Callahan?
According to the data, the lowest estimated salary is about $45,786 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
4. What steps can an employee take to increase their salary?
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.