What are the responsibilities and job description for the SEO Editor position at usm?
Job Summary
The SEO Editor is responsible for assuring search engine optimization for website content. This includes content adjustments monthly due to Google’s search engine algorithm changes. The SEO Editor also creates, edits, produces, and publishes various content including material for departmental websites, and student recruitment.
Primary Duties and Responsibilities
- Uses keyword research tools to develop content optimized for and easily indexed by search engines.
- Maintains website content utilizing analytics and content evaluation
applications to determine the effectiveness of implemented content strategies. - Works with web developer to ensure the website content is WCAG 2.0 AA and Section 508 accessibility compliant.
- Works with representatives of programs to create a strategy for keywords, blog posts, press releases and other written marketing materials that are optimized for Google ranking.
- Creates, edits, produces, and publishes various digital content including
materials for departmental websites and student recruitment. - Assists with marketing and recruitment material production including print,
multimedia and video as needed. - Performs other duties as assigned.
